# Pure

**Summary.** Pure is an agency. Based in Vorst. Founded in 1953. The team is around 27 FTE. Expertise: Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations. Works for clients in Mode & lifestyle, Retail & e-commerce, Voeding & drank. Reference clients include Primark, De Bijenkorf, Marie Jo, Pandora, Disney, Kiko Milano, Bioderma, Nivea, Shiseido, KitchenAid, Hertog Jan Group, eFarmz, Ardennes étape, Delhaize, & Other Stories.

## Key facts

| Field | Value |
|---|---|
| Founded | 1953 |
| Location | Rue Saint Denis 2, 1190 Vorst |
| Website | https://www.welovepure.com |
| LinkedIn | https://www.linkedin.com/company/pure---connect-creativity/ |
| Instagram | https://www.instagram.com/welovepure/ |
| Company number | BE0403.179.807 |
| NACE main activity | 31004 - Vervaardiging van eetkamer-, zitkamer-, slaapkamer- en badkamermeubelen |
| Expertise | Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations |
| Sectors | Mode & lifestyle, Retail & e-commerce, Voeding & drank |
| Team (FTE) | 27,2 |

## What does Pure do?

Pure is al meer dan een halve eeuw actief als pr- & communicatiebureau uit Vorst. Op de loonlijst staan ongeveer 27 voltijdse equivalenten. Het aanbod bestrijkt pr & communicatie, social media en content & copy. Sectoren waar het bureau vaak werkt: internationale merken (lifestyle, fashion, beauty en consumer brands).

## Where is Pure based?

Pure is based in Rue Saint Denis 2, 1190 Vorst, Belgium.

## What expertise does Pure have?

- Content strategy & editorial
- Copywriting & long-form content
- Organic social content
- Social strategy & platform mix
- Corporate communication
- PR strategy & media relations

## Which sectors does Pure work for?

- Mode & lifestyle
- Retail & e-commerce
- Voeding & drank

## Which clients does Pure work with?

- Primark, De Bijenkorf, Marie Jo, Pandora, Disney, Kiko Milano, Bioderma, Nivea, Shiseido, KitchenAid, Hertog Jan Group, eFarmz, Ardennes étape, Delhaize, & Other Stories

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 1.795.134 | € 175.687 | 26,6 |
| 2024 | / | € 1.960.315 | € 260.892 | 27,4 |
| 2025 | / | € 1.965.949 | € 297.869 | 27,2 |

## Frequently asked questions

**When was Pure founded?** In 1953.

**Where is Pure located?** In Vorst, Belgium.

**What is Pure specialised in?** Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations.

**How big is Pure?** Around 27 full-time equivalents (financial year 2025).

**Which sectors does Pure work for?** Mode & lifestyle, Retail & e-commerce, Voeding & drank.

**Who are the clients of Pure?** Among others Primark, De Bijenkorf, Marie Jo, Pandora, Disney, Kiko Milano, Bioderma, Nivea, Shiseido, KitchenAid, Hertog Jan Group, eFarmz, Ardennes étape, Delhaize, & Other Stories.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/pure