# Punchline

Punchline is een social media agency dat voor klanten (liefst grotere B2C merken) instaat voor het dagelijkse beheer van social media kanalen.

**Summary.** Punchline is a social media agency. Based in Tielt. Founded in 2016. The team is around 8 FTE. Expertise: Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Social media, Advertising, Community management, Organic social. Reference clients include Duo for a Job, Velux, Honda, Combell, Proximus.

## Key facts

| Field | Value |
|---|---|
| Type | social media agency |
| Founded | 2016 |
| Location | Wakkensesteenweg 6, 8700 Tielt |
| Website | https://www.punchline.be |
| LinkedIn | https://www.linkedin.com/company/punchline.be |
| Instagram | https://www.instagram.com/punchline.be |
| Founder(s) | Chris Demeyere, Joke De Nul |
| Company number | BE0649.951.171 |
| NACE main activity | 70200 - Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies |
| Expertise | Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Social media, Advertising, Community management, Organic social, SEA, Paid advertising |
| Team (FTE) | 8,4 |
| Average client size | 75k |

## What does Punchline do?

Experten in social media management
Punchline is een social media agency dat voor klanten (liefst grotere B2C merken) instaat voor het dagelijkse beheer van social media kanalen. Ze verzorgen conversation management, content voor social media, social advertising - geschraagd door een social media strategie.
Ze werken daarbij vaak samen met andere agencies voor die klanten. De medewerkers zijn senior profielen, die zelfstandig met klanten kunnen werken.
Punchline bestaat uit een team van 11 VTE, die all-round ingezet kunnen worden maar gespecialiseerd zijn:

- 2 zaakvoerders
- 1 PM/AM
- 4 paid social advertising marketeers
- 1 grafisch designer
- 3 conversation & social content managers
Wat ze niet doen: creatieve concepten, long copy, development
Zelf omschrijven ze hun cultuur als: collaboratief, shit fixers

## Where is Punchline based?

Punchline is based in Wakkensesteenweg 6, 8700 Tielt, Belgium.

## What expertise does Punchline have?

- Content strategy & editorial
- Copywriting & long-form content
- Organic social content
- Social strategy & platform mix
- Social media
- Advertising
- Community management
- Organic social
- SEA
- Paid advertising

## Which clients does Punchline work with?

- Duo for a Job
- Velux
- Honda
- Combell
- Proximus

## Who are the competitors of Punchline?

WeLikeYou, So Buzzy, MKKM, Ogilvy Social Lab

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 601.495 | € 101.972 | 9,0 |
| 2024 | / | € 648.614 | € 111.740 | 9,9 |
| 2025 | / | € 708.562 | € 149.919 | 8,4 |

## Frequently asked questions

**When was Punchline founded?** In 2016.

**Where is Punchline located?** In Tielt, Belgium.

**What is Punchline specialised in?** Content strategy & editorial, Copywriting & long-form content, Organic social content, Social strategy & platform mix, Social media, Advertising.

**How big is Punchline?** Around 8 full-time equivalents (financial year 2025).

**Who are the clients of Punchline?** Among others Duo for a Job, Velux, Honda, Combell, Proximus.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/punchline-social-media-agency