# Pubmarket

Not an ad agency - a growth agency. We power up your business.

**Summary.** Pubmarket is an agency. Based in Hasselt. Founded in 2003. The team is around 35 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights. Works for clients in Energie & milieu, Retail & e-commerce, Voeding & drank. Reference clients include JAVA Foodservice, Unilever Food Solutions, Unilever Professional, Luminus, SuperTank.

## Key facts

| Field | Value |
|---|---|
| Founded | 2003 |
| Location | Lindekensveldstraat 7, 3510 Hasselt |
| Website | https://www.pubmarket.be |
| LinkedIn | https://www.linkedin.com/company/pubmarket/ |
| Instagram | https://www.instagram.com/pubmarket_agency/ |
| Company number | BE0480.045.971 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights, Brand identity & design, Design systems & brand guidelines, Packaging design, Product & service design, Storytelling & narrative, AI-assisted creative production, Campaign concepts & big ideas, Campaign execution, Creative adaptation & versioning, Performance creative & DCO, Content strategy & editorial, Copywriting & long-form content, Photography, Print & AV production, Video production, Digital & programmatic buying, Media analytics & reporting, Media strategy & planning, Offline buying (TV, radio, print, OOH), Paid social, Retail media & marketplaces, Search advertising (SEA), Community management, Influencer & creator marketing, Organic social content, Social strategy & platform mix, UGC sourcing & rights, Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, Martech implementation (CDP, consent, tracking), Platform implementation (CMS, DXP, DAM, PIM), SEO & GEO, Website strategy & UX, CRM & lifecycle strategy, Customer data & analytics, Direct marketing & lead management, Email marketing, Loyalty programs, Marketing automation, SMS, push & WhatsApp, Brand governance, Dashboards & reporting, Data engineering (integration, warehouse, DMP), Data science & analytics (incl. predictive modelling), Marketing operations, Tracking & tag management, Corporate communication, PR strategy & media relations, Sustainability & CSR communication, Thought leadership & public affairs, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, Trade & retail activation (POS, in-store), Trade fairs & exhibitions |
| Sectors | Energie & milieu, Retail & e-commerce, Voeding & drank |
| Team (FTE) | 34,8 |

## What does Pubmarket do?

**Powering Up Business.**

Pubmarket has been growing companies since 2003. Not by making advertising for its own sake, but by asking first where the real growth is, and then building everything needed to reach it.

The world is in full transformation. Traditional ways of doing business are under pressure, competition arrives from directions nobody mapped, AI is changing what a company can do from one year to the next, and people work and live differently than they did five years ago. Staying relevant is no longer something you review once a year. It is the work itself.

We hold ourselves to that too. Pubmarket keeps reshaping its own business around that question, and we go far in it. Our services exist to move a company towards growth, not to fill a briefing. What we ask of a client, we have asked of ourselves first.

Four questions, in a fixed order. Are we still relevant? Can the organisation handle the growth? Does the market choose us? Does it pay off?

The answers turn into work, and that work stays with us: positioning and strategy, brand and identity, campaign concepts and creative production, paid media, and the dashboards that tell you whether any of it moved the number. Think, feel, do. Strategy that holds, creative work that moves people, campaigns steered by data.

A team of around 40, with offices in Hasselt and Amsterdam, working for international brands and for Belgian family companies in more than twenty countries. Consultants leave you with a plan, agencies leave you with a campaign. We do both, and we keep measuring the value we create at every step.

The usual starting point is a Growth Scan: four weeks, a fixed price, and three priorities you can act on straight away.

One house rule: bring your problem, not your brief

## Where is Pubmarket based?

Pubmarket is based in Lindekensveldstraat 7, 3510 Hasselt, Belgium.

## What expertise does Pubmarket have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Customer value propositions & business development
- Data & martech strategy
- Marketing strategy
- Measurement & attribution strategy
- Research & consumer insights
- Brand identity & design
- Design systems & brand guidelines
- Packaging design
- Product & service design
- Storytelling & narrative
- AI-assisted creative production
- Campaign concepts & big ideas
- Campaign execution
- Creative adaptation & versioning
- Performance creative & DCO
- Content strategy & editorial
- Copywriting & long-form content
- Photography
- Print & AV production
- Video production
- Digital & programmatic buying
- Media analytics & reporting
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Paid social
- Retail media & marketplaces
- Search advertising (SEA)
- Community management
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- UGC sourcing & rights
- Accessibility & inclusive design
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- Martech implementation (CDP, consent, tracking)
- Platform implementation (CMS, DXP, DAM, PIM)
- SEO & GEO
- Website strategy & UX
- CRM & lifecycle strategy
- Customer data & analytics
- Direct marketing & lead management
- Email marketing
- Loyalty programs
- Marketing automation
- SMS, push & WhatsApp
- Brand governance
- Dashboards & reporting
- Data engineering (integration, warehouse, DMP)
- Data science & analytics (incl. predictive modelling)
- Marketing operations
- Tracking & tag management
- Corporate communication
- PR strategy & media relations
- Sustainability & CSR communication
- Thought leadership & public affairs
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- Trade & retail activation (POS, in-store)
- Trade fairs & exhibitions

## Which sectors does Pubmarket work for?

- Energie & milieu
- Retail & e-commerce
- Voeding & drank

## Which clients does Pubmarket work with?

- JAVA Foodservice, Unilever Food Solutions, Unilever Professional, Luminus, SuperTank

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 3.103.074 | € 271.797 | 34,8 |
| 2024 | / | € 3.083.532 | € 210.057 | 34,8 |
| 2025 | / | € 2.982.156 | € 218.282 | 34,8 |

## Frequently asked questions

**When was Pubmarket founded?** In 2003.

**Where is Pubmarket located?** In Hasselt, Belgium.

**What is Pubmarket specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy.

**How big is Pubmarket?** Around 35 full-time equivalents (financial year 2025).

**Which sectors does Pubmarket work for?** Energie & milieu, Retail & e-commerce, Voeding & drank.

**Who are the clients of Pubmarket?** Among others JAVA Foodservice, Unilever Food Solutions, Unilever Professional, Luminus, SuperTank.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-09-12. Canonical page: https://www.ikag.be/en/factsheets/pubmarket