# Publicis

**Summary.** Publicis is an agency. Based in Brussel. Founded in 1985. The team is around 201 FTE. Expertise: Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix, CRM & lifecycle strategy, Direct marketing & lead management. Works for clients in Automotive & mobiliteit, Retail & e-commerce, Technologie & software, Voeding & drank. Reference clients include AXA, Hulplijn 1712.

## Key facts

| Field | Value |
|---|---|
| Founded | 1985 |
| Location | Rue Picard 7 mailbox 205, 1000 Brussel |
| Website | https://www.publicisgroupe.be |
| LinkedIn | https://www.linkedin.com/company/publicisgroupe-be/ |
| Instagram | https://www.instagram.com/publicisgroupe_be/ |
| Company number | BE0427.878.975 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Corporate communication, PR strategy & media relations, Internal communication, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Sectors | Automotive & mobiliteit, Retail & e-commerce, Technologie & software, Voeding & drank |
| Team (FTE) | 200,5 |

## What does Publicis do?

Publicis is an agency. Based in Brussel. Founded in 1985. The team is around 201 FTE. Expertise: Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix, CRM & lifecycle strategy, Direct marketing & lead management. Works for clients in Automotive & mobiliteit, Retail & e-commerce, Technologie & software, Voeding & drank. Reference clients include AXA, Hulplijn 1712.

## Where is Publicis based?

Publicis is based in Rue Picard 7 mailbox 205, 1000 Brussel, Belgium.

## What expertise does Publicis have?

- Packaging design
- Campaign concepts & big ideas
- Campaign execution
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Corporate communication
- PR strategy & media relations
- Internal communication
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which sectors does Publicis work for?

- Automotive & mobiliteit
- Retail & e-commerce
- Technologie & software
- Voeding & drank

## Which clients does Publicis work with?

- AXA, Hulplijn 1712

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 164.533.951 | € 12.639.778 | € -8.912.452 | 192,9 |
| 2024 | € 33.228.471 | € 13.625.839 | € 43.663 | 188,8 |
| 2025 | € 32.474.320 | € 12.140.977 | € -1.796.264 | 200,5 |

## Which awards has Publicis won?

6x Effie Awards Belgium - 5x IAB MIXX Awards - Cannes Lions - Eurobest - Creative Belgium Awards

- Effie Awards Belgium 2025, Bronze - The countdown calendar — Hulplijn 1712
- Effie Awards Belgium 2025, Bronze - ScanMania — Carrefour
- IAB MIXX Awards 2025, Gold (Non-Profit/CSR) - 1712
- Effie Awards Belgium 2024, Bronze - L'indépendant indépendant — Hello Bank!
- Effie Awards Belgium 2023, Bronze - Know you can — AXA Assurances
- IAB MIXX Awards 2023, Bronze (Best Non-Commercial Campaign) - Comité 4&5 Mei
- IAB MIXX Awards 2023, Bronze (Best Commercial Campaign) - Bosch
- IAB MIXX Awards 2021, Bronze (Best Corona Campaign) - BNP Paribas Fortis
- IAB MIXX Awards 2019, Silver (Best Brand Engagement) - Orange Belgium
- Effie Awards Belgium 2018, Bronze - Physiomer — Perrigo Belgium
- Cannes Lions 2017, Gold (Film Craft Lion) - Merry Christmas from Syria / Belgian Red Cross (Rode Kruis-Vlaanderen)
- Eurobest 2017, Gold (Film Craft) - Merry Christmas from Syria / Belgian Red Cross
- Creative Belgium Awards 2016, Gold (Film) - Reporters Zonder Grenzen (Reporters Without Borders)
- Effie Awards Belgium 2016, Bronze - Aider l'aide — Rode Kruis Vlaanderen

## Frequently asked questions

**When was Publicis founded?** In 1985.

**Where is Publicis located?** In Brussel, Belgium.

**What is Publicis specialised in?** Packaging design, Campaign concepts & big ideas, Campaign execution, Influencer & creator marketing, Organic social content, Social strategy & platform mix.

**How big is Publicis?** Around 201 full-time equivalents (financial year 2025).

**Which sectors does Publicis work for?** Automotive & mobiliteit, Retail & e-commerce, Technologie & software, Voeding & drank.

**Who are the clients of Publicis?** Among others AXA, Hulplijn 1712.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/publicis