# Proud Mary

**Summary.** Proud Mary is an agency. Based in Roeselare. Founded in 2011. The team is around 5 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Employer brand strategy, Recruitment campaigns. Works for clients in HR & employer branding, Retail & e-commerce, Voeding & drank. Reference clients include Houtland, Start West-Vlaanderen, BeMatrix, az groeninge, VISIX, SPM, oya, FISH architecten, Zoutman, In Flanders Fields Museum, WAAK, Dominiek Savio, Verthus, Banqup, Auxilios.

## Key facts

| Field | Value |
|---|---|
| Founded | 2011 |
| Location | Sint Petrus en Paulusstraat 61, 8800 Roeselare |
| Website | https://www.proudmary.be |
| LinkedIn | https://www.linkedin.com/company/proud-mary/ |
| Instagram | https://www.instagram.com/proud.mary.roeselare/ |
| Company number | BE0838.936.766 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Employer brand strategy, Recruitment campaigns |
| Sectors | HR & employer branding, Retail & e-commerce, Voeding & drank |
| Team (FTE) | 5,1 |

## What does Proud Mary do?

Sinds 2011 is Proud Mary actief als brandingbureau uit Roeselare. Het team telt ongeveer 5 medewerkers (VTE). Ze werken rond strategie, branding & identiteit, creatie & reclame en employer branding. Het zwaartepunt ligt bij opdrachtgevers uit kmo's, food/retail en employer branding.

## Where is Proud Mary based?

Proud Mary is based in Sint Petrus en Paulusstraat 61, 8800 Roeselare, Belgium.

## What expertise does Proud Mary have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Employer brand strategy
- Recruitment campaigns

## Which sectors does Proud Mary work for?

- HR & employer branding
- Retail & e-commerce
- Voeding & drank

## Which clients does Proud Mary work with?

- Houtland, Start West-Vlaanderen, BeMatrix, az groeninge, VISIX, SPM, oya, FISH architecten, Zoutman, In Flanders Fields Museum, WAAK, Dominiek Savio, Verthus, Banqup, Auxilios

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 454.182 | € 198.702 | 5,7 |
| 2024 | / | € 373.558 | € 64.363 | 5,9 |
| 2025 | / | € 422.325 | € 136.656 | 5,1 |

## Frequently asked questions

**When was Proud Mary founded?** In 2011.

**Where is Proud Mary located?** In Roeselare, Belgium.

**What is Proud Mary specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Employer brand strategy.

**How big is Proud Mary?** Around 5 full-time equivalents (financial year 2025).

**Which sectors does Proud Mary work for?** HR & employer branding, Retail & e-commerce, Voeding & drank.

**Who are the clients of Proud Mary?** Among others Houtland, Start West-Vlaanderen, BeMatrix, az groeninge, VISIX, SPM, oya, FISH architecten, Zoutman, In Flanders Fields Museum, WAAK, Dominiek Savio, Verthus, Banqup, Auxilios.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/proud-mary