# Propaganda

**Summary.** Propaganda is an agency. Based in Zaventem. Founded in 1994. The team is around 25 FTE. Expertise: Customer & audience strategy, Campaign concepts & big ideas, Campaign execution, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Photography, Print & AV production. Works for clients in Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media, Zorg & farma. Reference clients include Proximus, Carrefour, Santander, Cera, Engie, Foodmaker, Pfizer.

## Key facts

| Field | Value |
|---|---|
| Founded | 1994 |
| Location | Minervastraat 4, 1930 Zaventem |
| Website | https://www.propaganda.be |
| LinkedIn | https://www.linkedin.com/company/propaganda_2/?originalSubdomain=nl |
| Instagram | https://www.instagram.com/propaganda.be/ |
| Company number | BE0453.854.981 |
| NACE main activity | 58190 - Overige activiteiten van uitgeverijen, met uitzondering van het uitgeven van software |
| Expertise | Customer & audience strategy, Campaign concepts & big ideas, Campaign execution, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Photography, Print & AV production, Social-native content, Translations & localisation, Video production, Influencer & creator marketing, Organic social content, Social strategy & platform mix, SEO & GEO, Corporate communication, PR strategy & media relations, Internal communication |
| Sectors | Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media, Zorg & farma |
| Team (FTE) | 25,0 |

## What does Propaganda do?

Propaganda, opgericht in 1994, is een contentbureau uit Zaventem. Er werken ongeveer 26 mensen, uitgedrukt in voltijdse equivalenten. De dienstverlening draait om content & copy en paid media (sea/social/display). Namen die publiek aan dit bureau gelinkt worden: Proximus, Carrefour, Santander en Cera.

## Where is Propaganda based?

Propaganda is based in Minervastraat 4, 1930 Zaventem, Belgium.

## What expertise does Propaganda have?

- Customer & audience strategy
- Campaign concepts & big ideas
- Campaign execution
- Audio & podcasts
- Content strategy & editorial
- Copywriting & long-form content
- Photography
- Print & AV production
- Social-native content
- Translations & localisation
- Video production
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- SEO & GEO
- Corporate communication
- PR strategy & media relations
- Internal communication

## Which sectors does Propaganda work for?

- Energie & milieu
- Financieel & verzekeringen
- Retail & e-commerce
- Telecom & media
- Zorg & farma

## Which clients does Propaganda work with?

- Proximus, Carrefour, Santander, Cera, Engie, Foodmaker, Pfizer

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 2.571.107 | € 265.231 | 32,5 |
| 2024 | / | € 1.958.993 | € 105.188 | 25,6 |
| 2025 | / | € 1.835.642 | € -467.719 | 25,0 |

## Frequently asked questions

**When was Propaganda founded?** In 1994.

**Where is Propaganda located?** In Zaventem, Belgium.

**What is Propaganda specialised in?** Customer & audience strategy, Campaign concepts & big ideas, Campaign execution, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content.

**How big is Propaganda?** Around 25 full-time equivalents (financial year 2025).

**Which sectors does Propaganda work for?** Energie & milieu, Financieel & verzekeringen, Retail & e-commerce, Telecom & media, Zorg & farma.

**Who are the clients of Propaganda?** Among others Proximus, Carrefour, Santander, Cera, Engie, Foodmaker, Pfizer.

---

Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-08-26. Canonical page: https://www.ikag.be/en/factsheets/propaganda