# Pavlov

Brand consultancy based in Antwerp, specialised in brand strategy, brand identity, brand culture and brand experience. Part of the worldwide BDO ecosystem.

**Summary.** Pavlov is an agency. Based in Antwerpen. Founded in 2016. Expertise: Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Marketing strategy, Research & consumer insights, Brand identity & design, Storytelling & narrative, Brand governance.

## Key facts

| Field | Value |
|---|---|
| Founded | 2016 |
| Location | Desguinlei 100, 2018 Antwerpen |
| Website | https://www.pavlov.be |
| LinkedIn | https://www.linkedin.com/company/pavlov-branding/ |
| Instagram | https://www.instagram.com/pavlovbranding/ |
| Company number | BE0647.607.434 |
| NACE main activity | 70200 - Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies |
| Expertise | Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Marketing strategy, Research & consumer insights, Brand identity & design, Storytelling & narrative, Brand governance, Corporate communication, PR strategy & media relations, Thought leadership & public affairs, Employer brand strategy |

## What does Pavlov do?

Brand consultancy based in Antwerp, specialised in brand strategy, brand identity, brand culture and brand experience. Part of the worldwide BDO ecosystem.

## Where is Pavlov based?

Pavlov is based in Desguinlei 100, 2018 Antwerpen, Belgium.

## What expertise does Pavlov have?

- Brand strategy & positioning
- Customer & audience strategy
- Customer value propositions & business development
- Marketing strategy
- Research & consumer insights
- Brand identity & design
- Storytelling & narrative
- Brand governance
- Corporate communication
- PR strategy & media relations
- Thought leadership & public affairs
- Employer brand strategy

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € -10.107 | € -23.164 | / |
| 2024 | / | € -146.505 | € -147.074 | / |
| 2025 | / | € -97.720 | € -98.306 | / |

## Frequently asked questions

**When was Pavlov founded?** In 2016.

**Where is Pavlov located?** In Antwerpen, Belgium.

**What is Pavlov specialised in?** Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Marketing strategy, Research & consumer insights, Brand identity & design.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/pavlov