# Panama

**Summary.** Panama is an agency. Based in Lokeren. Founded in 1997. The team is around 82 FTE. Expertise: Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships. Works for clients in Automotive & mobiliteit, Retail & e-commerce, Voeding & drank. Reference clients include Unilever, Duvel, FrieslandCampina, Orange, Jaguar Land Rover, Q8, Red Bull, Lidl, Stellantis, De Lijn, Kellogg's, Niko, Suntory, Old El Paso, Edgar & Cooper.

## Key facts

| Field | Value |
|---|---|
| Founded | 1997 |
| Location | Bouwstraat 8, 9160 Lokeren |
| Website | https://panamagroup.be/ |
| LinkedIn | https://www.linkedin.com/company/panamagroupbelgium/ |
| Instagram | https://www.instagram.com/panama.group/ |
| Company number | BE0461.175.711 |
| NACE main activity | 82300 - Organisatie van congressen en beurzen |
| Expertise | Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Sectors | Automotive & mobiliteit, Retail & e-commerce, Voeding & drank |
| Team (FTE) | 82,3 |

## What does Panama do?

Panama werkt ruim twintig jaar als eventbureau uit Lokeren. Er werken ongeveer 82 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertise is events.

## Where is Panama based?

Panama is based in Bouwstraat 8, 9160 Lokeren, Belgium.

## What expertise does Panama have?

- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which sectors does Panama work for?

- Automotive & mobiliteit
- Retail & e-commerce
- Voeding & drank

## Which clients does Panama work with?

- Unilever, Duvel, FrieslandCampina, Orange, Jaguar Land Rover, Q8, Red Bull, Lidl, Stellantis, De Lijn, Kellogg's, Niko, Suntory, Old El Paso, Edgar & Cooper

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 21.303.876 | € 4.288.958 | € 1.176.147 | 54,2 |
| 2024 | € 23.620.809 | € 5.124.070 | € 1.332.307 | 60,1 |
| 2025 | € 26.513.875 | € 6.592.514 | € 1.508.321 | 82,3 |

## Frequently asked questions

**When was Panama founded?** In 1997.

**Where is Panama located?** In Lokeren, Belgium.

**What is Panama specialised in?** Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships.

**How big is Panama?** Around 82 full-time equivalents (financial year 2025).

**Which sectors does Panama work for?** Automotive & mobiliteit, Retail & e-commerce, Voeding & drank.

**Who are the clients of Panama?** Among others Unilever, Duvel, FrieslandCampina, Orange, Jaguar Land Rover, Q8, Red Bull, Lidl, Stellantis, De Lijn, Kellogg's, Niko, Suntory, Old El Paso, Edgar & Cooper.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-29. Canonical page: https://www.ikag.be/en/factsheets/panama