# Paloma

Paloma is een creative campaign agency. Ze werken vooral op activatie en social content. Liefst doen ze dat voor klanten uit de entertainment sector, mode, lifestyle, cultuur en non-profit.

**Summary.** Paloma is a activatie agency. Based in Gent. Founded in 2022. The team is around 7 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO. Works for clients in Mode & lifestyle, Overheid & non-profit, Sport & entertainment. Reference clients include Netflix, Designregio Kortrijk, VRT.

## Key facts

| Field | Value |
|---|---|
| Type | activatie agency |
| Founded | 2022 |
| Location | Bomastraat 10, 9000 Gent |
| Website | https://www.wearepaloma.be/ |
| LinkedIn | https://www.linkedin.com/company/paloma-agency/ |
| Instagram | https://www.instagram.com/wearepaloma.be/ |
| Founder(s) | Janne Van Robays, Nathalie Leye, Stephanie Declerck |
| Company number | BE0779.788.245 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, PR strategy & media relations, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, Activatie, Advertising, Campagne, Social media |
| Sectors | Mode & lifestyle, Overheid & non-profit, Sport & entertainment |
| Team (FTE) | 6,7 |
| Average client size | 50k |

## What does Paloma do?

Entertainen
Paloma is een creative campaign agency. Ze werken vooral op  activatie en social content. Liefst doen ze dat voor klanten uit de entertainment sector, mode, lifestyle, cultuur en non-profit. 
De hoofddoelstelling is zaken maken die entertainen, met een oog voor design. Ze vinden het belangrijk om in die creatie zo inclusief mogelijk te werken.
Dat doen ze op dit moment met een 6-tal VTE’s:

- 2 concept creatives
- 3 designers
- 1 account manager
Wat ze niet doen: development, complexe strategie

## Where is Paloma based?

Paloma is based in Bomastraat 10, 9000 Gent, Belgium.

## What expertise does Paloma have?

- AI & innovation strategy
- Brand strategy & positioning
- Brand identity & design
- Packaging design
- Product & service design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- PR strategy & media relations
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- Activatie
- Advertising
- Campagne
- Social media

## Which sectors does Paloma work for?

- Mode & lifestyle
- Overheid & non-profit
- Sport & entertainment

## Which clients does Paloma work with?

- Netflix
- Designregio Kortrijk
- VRT

## Who are the competitors of Paloma?

Mutant, AKA De Mensen

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 249.753 | € 98.964 | 2,9 |
| 2024 | / | € 389.824 | € 107.377 | 5,8 |
| 2025 | / | € 646.349 | € 284.495 | 6,7 |

## Frequently asked questions

**When was Paloma founded?** In 2022.

**Where is Paloma located?** In Gent, Belgium.

**What is Paloma specialised in?** AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas.

**How big is Paloma?** Around 7 full-time equivalents (financial year 2025).

**Which sectors does Paloma work for?** Mode & lifestyle, Overheid & non-profit, Sport & entertainment.

**Who are the clients of Paloma?** Among others Netflix, Designregio Kortrijk, VRT.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/paloma-activatie-agency