# Ogilvy Social Lab

**Summary.** Ogilvy Social Lab is an agency. Based in Sint-Joost-ten-Node. Founded in 1960. The team is around 88 FTE. Expertise: Campaign concepts & big ideas, Campaign execution, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations. Works for clients in Mode & lifestyle, Overheid & non-profit, Telecom & media, Voeding & drank, Zorg & farma. Reference clients include CCB, Dove, Leo, visit.brussels, KBR, VF International SAGL, MSD Belgium, SPF Justice, IKEA Belgium, Absolut, Nespresso, NRJ Belgique, Ford of Belgium and Luxembourg.

## Key facts

| Field | Value |
|---|---|
| Founded | 1960 |
| Location | Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node |
| Website | https://www.ogilvy.com/be/ |
| LinkedIn | https://www.linkedin.com/company/ogilvy-social-lab-belgium/ |
| Instagram | https://www.instagram.com/ogilvy.social.lab/?hl=en |
| Company number | BE0403.525.641 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Campaign concepts & big ideas, Campaign execution, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations |
| Sectors | Mode & lifestyle, Overheid & non-profit, Telecom & media, Voeding & drank, Zorg & farma |
| Team (FTE) | 88,2 |

## What does Ogilvy Social Lab do?

Vanuit Sint-Joost-ten-Node werkt Ogilvy Social Lab sinds 1960 als social media bureau. Op de loonlijst staan ongeveer 88 voltijdse equivalenten. De focus ligt op social media, creatie & reclame en pr & communicatie. Het zwaartepunt ligt bij opdrachtgevers uit beverages, fmcg, cosmetica/luxe en cultuur/instellingen. Het bureau maakt deel uit van WPP.

## Where is Ogilvy Social Lab based?

Ogilvy Social Lab is based in Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node, Belgium.

## What expertise does Ogilvy Social Lab have?

- Campaign concepts & big ideas
- Campaign execution
- Organic social content
- Social strategy & platform mix
- Corporate communication
- PR strategy & media relations

## Which sectors does Ogilvy Social Lab work for?

- Mode & lifestyle
- Overheid & non-profit
- Telecom & media
- Voeding & drank
- Zorg & farma

## Which clients does Ogilvy Social Lab work with?

- CCB, Dove, Leo, visit.brussels, KBR, VF International SAGL, MSD Belgium, SPF Justice, IKEA Belgium, Absolut, Nespresso, NRJ Belgique, Ford of Belgium and Luxembourg

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 34.318.992 | € 7.375.308 | € 1.641.328 | 96,8 |
| 2024 | € 31.053.000 | € 6.132.594 | € 1.152.321 | 94,2 |
| 2025 | € 34.334.373 | € 5.398.723 | € 93.603 | 88,2 |

## Which awards has Ogilvy Social Lab won?

4x IAB MIXX Awards - Agency of the Year - Effie Awards Belgium

- Agency of the Year 2026, Gold (Innovator)
- IAB MIXX Awards 2021, Silver (Best Use of Marketing Technology) - VANS
- IAB MIXX Awards 2020, Bronze (Best Media Engagement) - Carrefour
- IAB MIXX Awards 2020, Silver (Best Commercial) - IKEA
- IAB MIXX Awards 2019, Bronze (Best Use of MarTech Tool) - IKEA
- Effie Awards Belgium 2018, Bronze - The Mud Soldier — Toerisme Vlaanderen

## Frequently asked questions

**When was Ogilvy Social Lab founded?** In 1960.

**Where is Ogilvy Social Lab located?** In Sint-Joost-ten-Node, Belgium.

**What is Ogilvy Social Lab specialised in?** Campaign concepts & big ideas, Campaign execution, Organic social content, Social strategy & platform mix, Corporate communication, PR strategy & media relations.

**How big is Ogilvy Social Lab?** Around 88 full-time equivalents (financial year 2025).

**Which sectors does Ogilvy Social Lab work for?** Mode & lifestyle, Overheid & non-profit, Telecom & media, Voeding & drank, Zorg & farma.

**Who are the clients of Ogilvy Social Lab?** Among others CCB, Dove, Leo, visit.brussels, KBR, VF International SAGL, MSD Belgium, SPF Justice, IKEA Belgium, Absolut, Nespresso, NRJ Belgique, Ford of Belgium and Luxembourg.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/ogilvy-social-lab