# Novation

Novation bouwt websites, webshops en webapplicaties, gebaseerd op Drupal.

**Summary.** Novation is a web agency. Based in Houthalen-Helchteren. Founded in 2009. The team is around 8 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial. Reference clients include Visit Limburg, De Vlaamse Waterweg, (Visit) Maaseik, Impuls Communicatie.

## Key facts

| Field | Value |
|---|---|
| Type | web agency |
| Founded | 2009 |
| Location | Centrum-Zuid 1527, 3530 Houthalen-Helchteren |
| Website | https://www.novation.be |
| LinkedIn | https://www.linkedin.com/company/novation_2/ |
| Instagram | https://www.instagram.com/novationbe/ |
| Founder(s) | Nicky Kerfs, Kenny Noten, Robin Vanbriel, Mark Lens |
| Company number | BE0808.730.372 |
| NACE main activity | 62100 - Ontwerpen van computerprogramma’s |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Search advertising (SEA), Organic social content, Social strategy & platform mix, E-commerce (incl. payment), Mobile apps & PWAs, Platform implementation (CMS, DXP, DAM, PIM), SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, Employer brand strategy, Recruitment campaigns, Brand activation (incl. guerrilla), E-commerce, Webshop, Web platform, Web development, UX |
| Team (FTE) | 7,9 |
| Average client size | 40k |
| Tech stack | Drupal |

## What does Novation do?

Drupal websites, webshops en webapplicaties
Novation bouwt websites, webshops en webapplicaties, gebaseerd op Drupal. Belangrijke extra: ze zijn Anysurfer Certified om toegankelijke websites te bouwen.
Ze werken vooral voor overheden, vzw’s en organisaties uit de toeristische sector.
Novation bestaat uit een team van 15 VTE, waaronder:

- 1 zaakvoerder/sales
- 2 designers
- 10 developers
- 2 projectmanagers
Zelf omschrijven ze hun cultuur als: menselijk, gedreven, expertise
Waarin ze willen groeien: digitale marketing

## Where is Novation based?

Novation is based in Centrum-Zuid 1527, 3530 Houthalen-Helchteren, Belgium.

## What expertise does Novation have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Search advertising (SEA)
- Organic social content
- Social strategy & platform mix
- E-commerce (incl. payment)
- Mobile apps & PWAs
- Platform implementation (CMS, DXP, DAM, PIM)
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- Employer brand strategy
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- E-commerce
- Webshop
- Web platform
- Web development
- UX

## Which clients does Novation work with?

- Visit Limburg
- De Vlaamse Waterweg
- (Visit) Maaseik
- Impuls Communicatie

## Who are the competitors of Novation?

Inventis, Yappa, iO, Expliciet

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 596.280 | € 153.867 | 8,7 |
| 2024 | / | € 570.063 | € 78.049 | 9,5 |
| 2025 | / | € 607.981 | € 154.155 | 7,9 |

## Which awards has Novation won?

2x Feweb Excellence Awards - WebAward.be

- Feweb Excellence Awards 2022, Winner (Accessibility Champ) - Symfoon.be
- Feweb Excellence Awards 2019, Grand Prix (Webshop of the Year) - Kambukka.be
- WebAward.be 2019, Winner (Webshop of the Year) - Kambukka.be

## Frequently asked questions

**When was Novation founded?** In 2009.

**Where is Novation located?** In Houthalen-Helchteren, Belgium.

**What is Novation specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is Novation?** Around 8 full-time equivalents (financial year 2025).

**Who are the clients of Novation?** Among others Visit Limburg, De Vlaamse Waterweg, (Visit) Maaseik, Impuls Communicatie.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/novation-web-agency