# naYan

Als full-service e-commerce bureau helpt naYan merken bij het uitbouwen van schaalbare, internationale D2C-modellen.

**Summary.** naYan is a e-commerce bureau. Based in Ardooie. Founded in 1999. The team is around 58 FTE. Expertise: Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Digital marketing, Online marketing. Works for clients in Mode & lifestyle, Technologie & software, Voeding & drank. Reference clients include Samsonite (EMEA), Kitchenaid (EMEA), REVOR GROUP (BENELUX), Lipault (FR), Tumi (EMEA), Leonidas, Silkn( USA, CAN).

## Key facts

| Field | Value |
|---|---|
| Type | e-commerce bureau |
| Founded | 1999 |
| Location | Pittemsestraat 58D, 8850 Ardooie |
| Website | https://nayan.be/ |
| LinkedIn | https://www.linkedin.com/company/nayan-belgium/ |
| Instagram | https://www.instagram.com/nayanbelgium |
| Founder(s) | smartphoto group nv |
| Company number | BE0806.661.106 |
| NACE main activity | 62200 - Activiteiten op het gebied van computerconsultancy en beheer van computerfaciliteiten |
| Expertise | Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Digital marketing, Online marketing, SEA, Performance marketing, CRO, Data, E-commerce, Webshop, Web platform, Campagne, Marktplaats, SEO |
| Sectors | Mode & lifestyle, Technologie & software, Voeding & drank |
| Team (FTE) | 58,2 |
| Average client size | 500k |
| Tech stack | Salesforce Commerce, Salesforce CRM, Shopify+ |

## What does naYan do?

Expertise
Als full-service e-commerce bureau helpt naYan merken bij het uitbouwen van schaalbare, internationale D2C-modellen. Met meer dan 80 specialisten en een omnichannel aanpak ondersteunen we onze klanten in elke stap: van strategie en IT-omgeving tot online activatie en het dagelijks beheer van de webshop. Ons doel? Duurzame groei en sterke klantrelaties in alle kanalen. naYan en Avanty-Commerce zijn zusterbedrijven.

Welke expertises heb je in huis?
E-commerce, E-mail marketing, Data & analytics, SEA, CRO, SEO, Merk strategie, D2C activatie, IT, Performance marketing, Marketplace, Marketing Automation, Web development (complex), Digital strategy
Klanten:
We werken het liefst met merken die internationale D2C-ambities hebben, of ze nu aan de start staan of een groeiversnelling zoeken in Europa of Noord-Amerika. Vooral bedrijven met een sterk B2C of B2B2C-potentieel passen perfect bij ons.
Zelfomschreven cultuur:
win/win attitude, groei mindset, internationaal (14 nationaliteiten), hands-on, flexibel en lange termijn samenwerkingen.
Team:
Ecommerce Strategy / PM = 7
Dev front and back = 16
Marketing Search & Social = 12
Data & Analytics = 7
Content / Webmaster = 10
Customer Service (eCommerce for brands) = 12
Ecommerce Finance Reconciliatie : 5
Management : 5
Office Care : 2

## Where is naYan based?

naYan is based in Pittemsestraat 58D, 8850 Ardooie, Belgium.

## What expertise does naYan have?

- Paid social
- Search advertising (SEA)
- CRM & lifecycle strategy
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Digital marketing
- Online marketing
- SEA
- Performance marketing
- CRO
- Data
- E-commerce
- Webshop
- Web platform
- Campagne
- Marktplaats
- SEO

## Which sectors does naYan work for?

- Mode & lifestyle
- Technologie & software
- Voeding & drank

## Which clients does naYan work with?

- Samsonite (EMEA)
- Kitchenaid (EMEA)
- REVOR GROUP (BENELUX)
- Lipault (FR)
- Tumi (EMEA)
- Leonidas
- Silkn( USA
- CAN)

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 16.830.425 | € 6.817.514 | € 2.605.587 | 68,8 |
| 2024 | € 17.430.754 | € 6.124.120 | € 1.766.212 | 70,1 |
| 2025 | € 17.653.304 | € 5.891.295 | € 2.023.454 | 58,2 |

## Frequently asked questions

**When was naYan founded?** In 1999.

**Where is naYan located?** In Ardooie, Belgium.

**What is naYan specialised in?** Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

**How big is naYan?** Around 58 full-time equivalents (financial year 2025).

**Which sectors does naYan work for?** Mode & lifestyle, Technologie & software, Voeding & drank.

**Who are the clients of naYan?** Among others Samsonite (EMEA), Kitchenaid (EMEA), REVOR GROUP (BENELUX), Lipault (FR), Tumi (EMEA), Leonidas, Silkn( USA, CAN).

---

Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/nayan-e-commerce-bureau