# Mindshare

**Summary.** Mindshare is an agency. Based in Sint-Joost-ten-Node. Founded in 1985. The team is around 72 FTE. Expertise: Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

## Key facts

| Field | Value |
|---|---|
| Founded | 1985 |
| Location | Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node |
| Website | https://www.mindshareworld.com/belgium/offices/brussels |
| LinkedIn | https://www.linkedin.com/company/mindshare/ |
| Instagram | https://www.instagram.com/mindshare/ |
| Company number | BE0427.832.356 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling) |
| Team (FTE) | 72,0 |

## What does Mindshare do?

Mindshare, opgericht in 1985, is een performance- & mediabureau uit Sint-Joost-ten-Node. Het team telt ongeveer 72 medewerkers (VTE). De opgegeven expertises zijn paid media (sea/social/display), data & analytics en crm & marketing automation. De ervaring zit vooral in breed/generalistisch media (geen niche zichtbaar). Het bureau maakt deel uit van WPP.

## Where is Mindshare based?

Mindshare is based in Victoria Reginaplantsoen 1, 1210 Sint-Joost-ten-Node, Belgium.

## What expertise does Mindshare have?

- Paid social
- Search advertising (SEA)
- CRM & lifecycle strategy
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 147.570.125 | € 4.821.881 | € 152.479 | 65,5 |
| 2024 | € 176.570.461 | € 5.056.070 | € -206.910 | 71,3 |
| 2025 | € 161.009.280 | € 5.211.541 | € -573.917 | 72,0 |

## Which awards has Mindshare won?

4x IAB MIXX Awards

- IAB MIXX Awards 2025, Silver (Best Use of AI) - ICI Paris XL
- IAB MIXX Awards 2025, Bronze (Product Innovation) - ICI Paris XL
- IAB MIXX Awards 2025, Gold (Data/Dashboarding) - ICI Paris XL
- IAB MIXX Awards 2022, Silver (Best Media Engagement) - IKEA

## Frequently asked questions

**When was Mindshare founded?** In 1985.

**Where is Mindshare located?** In Sint-Joost-ten-Node, Belgium.

**What is Mindshare specialised in?** Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

**How big is Mindshare?** Around 72 full-time equivalents (financial year 2025).

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/mindshare