# Minale Design Strategy

**Summary.** Minale Design Strategy is an agency. Based in Elsene. Founded in 1997. The team is around 6 FTE. Expertise: Brand strategy & positioning, Brand identity & design, Packaging design, Website strategy & UX, Corporate communication, Employer brand strategy, Internal communication, Recruitment campaigns. Works for clients in Energie & milieu, Horeca & toerisme, Retail & e-commerce, Sport & entertainment, Voeding & drank. Reference clients include Primeclass, Ostreya, Ethias, KEYES, Les Voyages Léonard, Hockey Belgium, QU4TRE, Orsa, Bongo, Peter & Kim, Grand Hôpital de Charleroi, Mellow, AKT, ACM Insurance, Sudinfo.

## Key facts

| Field | Value |
|---|---|
| Founded | 1997 |
| Location | Rue de la Levure 4, 1050 Elsene |
| Website | https://www.minaledesignstrategy.com |
| LinkedIn | https://www.linkedin.com/company/minale-design-strategy/ |
| Instagram | https://www.instagram.com/minaledesignstrategy/ |
| Company number | BE0461.781.564 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Brand identity & design, Packaging design, Website strategy & UX, Corporate communication, Employer brand strategy, Internal communication, Recruitment campaigns |
| Sectors | Energie & milieu, Horeca & toerisme, Retail & e-commerce, Sport & entertainment, Voeding & drank |
| Team (FTE) | 6,1 |

## What does Minale Design Strategy do?

Minale Design Strategy is al ruim twintig jaar actief als brandingbureau uit Elsene. Het team telt ongeveer 6 medewerkers (VTE). Ze werken rond strategie, branding & identiteit en ux/ui design. Sectoren waar het bureau vaak werkt: food & drink, retail, travel en entertainment.

## Where is Minale Design Strategy based?

Minale Design Strategy is based in Rue de la Levure 4, 1050 Elsene, Belgium.

## What expertise does Minale Design Strategy have?

- Brand strategy & positioning
- Brand identity & design
- Packaging design
- Website strategy & UX
- Corporate communication
- Employer brand strategy
- Internal communication
- Recruitment campaigns

## Which sectors does Minale Design Strategy work for?

- Energie & milieu
- Horeca & toerisme
- Retail & e-commerce
- Sport & entertainment
- Voeding & drank

## Which clients does Minale Design Strategy work with?

- Primeclass, Ostreya, Ethias, KEYES, Les Voyages Léonard, Hockey Belgium, QU4TRE, Orsa, Bongo, Peter & Kim, Grand Hôpital de Charleroi, Mellow, AKT, ACM Insurance, Sudinfo

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 827.785 | € 392.515 | 6,6 |
| 2024 | / | € 657.068 | € 290.445 | 5,7 |
| 2025 | / | € 724.870 | € 280.533 | 6,1 |

## Frequently asked questions

**When was Minale Design Strategy founded?** In 1997.

**Where is Minale Design Strategy located?** In Elsene, Belgium.

**What is Minale Design Strategy specialised in?** Brand strategy & positioning, Brand identity & design, Packaging design, Website strategy & UX, Corporate communication, Employer brand strategy.

**How big is Minale Design Strategy?** Around 6 full-time equivalents (financial year 2025).

**Which sectors does Minale Design Strategy work for?** Energie & milieu, Horeca & toerisme, Retail & e-commerce, Sport & entertainment, Voeding & drank.

**Who are the clients of Minale Design Strategy?** Among others Primeclass, Ostreya, Ethias, KEYES, Les Voyages Léonard, Hockey Belgium, QU4TRE, Orsa, Bongo, Peter & Kim, Grand Hôpital de Charleroi, Mellow, AKT, ACM Insurance, Sudinfo.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/minale-design-strategy