# Marked

Marked is een inbound marketing agency, dat vooral werkt op demand capturing en demand generation.

**Summary.** Marked is a we creëren thought leaders. Based in Gent. Founded in 2020. The team is around 4 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Demand generation, Performance marketing, Lead generation. Reference clients include ML6, Sequesto, Mouseflow.

## Key facts

| Field | Value |
|---|---|
| Type | we creëren thought leaders |
| Founded | 2020 |
| Location | Rooigemlaan 532, 9000 Gent |
| Website | http://www.marked.be |
| LinkedIn | https://www.linkedin.com/company/markedbelgium/?utm_source=referral&utm_medium=website_footer&utm_campaign=linkedin |
| Instagram | https://www.instagram.com/marked.agency/?utm_source=referral&utm_medium=website_footer&utm_campaign=instagram |
| Founder(s) | Hanne T’Kindt, Xan Mannekens, Dear Digital |
| Company number | BE0719.337.548 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Demand generation, Performance marketing, Lead generation |
| Team (FTE) | 3,8 |

## What does Marked do?

Inbound marketing agency
Marked is een inbound marketing agency, dat vooral werkt op demand capturing en demand generation. Dit houdt in dat ze op korte termijn de bestaande vraag capteren, terwijl er op lange termijn gefocust wordt op het claimen van een thought leader positie binnen de niche van de klant. Ze focussen op het bouwen van lange termijn relaties met je potentiële klanten in plaats van het pushen voor onmiddellijke sales.
Dat doen ze met een 7-tal VTE in deze expertises:

- 3 performance marketeers (aangevuld met freelancer)
- 1 content marketeer
- 1 project manager
- 1 strateeg
Dat allemaal geleid door straffe Company Lead Hanne.
Ze werken thought leader content uit en verspreiden die via de juiste kanalen, wat voor hun klanten voornamelijk LinkedIn en Google is. Dat doen ze in doorlopende trajecten op retainer fees.
Hun favoriete klanten zijn SaaS en Service bedrijven, waar expertise een belangrijke rol speelt. Ze werken enkel voor B2B klanten. Op dit moment zit 40% van hun klantenbestand in het buitenland (US, Australië, Europa).

Wat ze niet doen: development, design, branding, andere campagnes.
Waar ze verder in willen groeien: Revenue Operations en Account Based Marketing.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: zorgend, familiaal, ambitieus, expertise-gedreven.

## Where is Marked based?

Marked is based in Rooigemlaan 532, 9000 Gent, Belgium.

## What expertise does Marked have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Paid social
- Search advertising (SEA)
- Demand generation
- Performance marketing
- Lead generation

## Which clients does Marked work with?

- ML6
- Sequesto
- Mouseflow

## Who are the competitors of Marked?

Brandimpact, freelancers

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 233.067 | € -38.273 | 5,7 |
| 2024 | / | € 330.967 | € 65.376 | 4,3 |
| 2025 | / | € 211.864 | € -73.741 | 3,8 |

## Frequently asked questions

**When was Marked founded?** In 2020.

**Where is Marked located?** In Gent, Belgium.

**What is Marked specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Paid social, Search advertising (SEA), Demand generation.

**How big is Marked?** Around 4 full-time equivalents (financial year 2025).

**Who are the clients of Marked?** Among others ML6, Sequesto, Mouseflow.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/marked-we-creeren-thought-leaders