# Make Waves

Make Waves is een growth marketing agency. Ze specialiseren zich in performance marketing en marketing automation op Hubspot.

**Summary.** Make Waves is a Growth Marketing Agency. Based in Antwerpen. Founded in 2018. The team is around 12 FTE. Expertise: Campaign concepts & big ideas, Campaign execution, Search advertising (SEA), Organic social content, Social strategy & platform mix, Conversion rate optimisation, Website development, CRM & lifecycle strategy. Works for clients in Bouw & vastgoed, Horeca & toerisme, Industrie & productie, Overheid & non-profit. Reference clients include KIA, BDO, Plan International, Axxess, Maes Energy.

## Key facts

| Field | Value |
|---|---|
| Type | Growth Marketing Agency |
| Founded | 2018 |
| Location | KAREL OOMSSTRAAT 47A, 2018 Antwerpen |
| Website | https://makewaves.be/ |
| LinkedIn | https://www.linkedin.com/company/makewavesbe/ |
| Instagram | https://www.instagram.com/makewaves.be/ |
| Founder(s) | Andras Vandersteen, +KOO, Cronos Groep |
| Company number | BE0733.952.082 |
| NACE main activity | 62200 - Activiteiten op het gebied van computerconsultancy en beheer van computerfaciliteiten |
| Expertise | Campaign concepts & big ideas, Campaign execution, Search advertising (SEA), Organic social content, Social strategy & platform mix, Conversion rate optimisation, Website development, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, CRO, Digital marketing, Growth hacking, Growth marketing, Lead generation, Performance marketing, Web development |
| Sectors | Bouw & vastgoed, Horeca & toerisme, Industrie & productie, Overheid & non-profit |
| Team (FTE) | 12,4 |
| Average client size | 30k |

## What does Make Waves do?

Marketing automation
Make Waves is een growth marketing agency. Ze specialiseren zich in performance marketing en marketing automation op Hubspot.
Dat doen ze op dit moment met 12 VTE’s:

- 3 web/hubspot developers
- 1 UX/UI designer
- 5 growth marketeers
- 1 PM
Wat ze niet doen: SEO, content, social media
Zelf omschrijven ze hun cultuur met volgende trefwoorden: los, jong, luisterend, extra mile

## Where is Make Waves based?

Make Waves is based in KAREL OOMSSTRAAT 47A, 2018 Antwerpen, Belgium.

## What expertise does Make Waves have?

- Campaign concepts & big ideas
- Campaign execution
- Search advertising (SEA)
- Organic social content
- Social strategy & platform mix
- Conversion rate optimisation
- Website development
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- CRO
- Digital marketing
- Growth hacking
- Growth marketing
- Lead generation
- Performance marketing
- Web development

## Which sectors does Make Waves work for?

- Bouw & vastgoed
- Horeca & toerisme
- Industrie & productie
- Overheid & non-profit

## Which clients does Make Waves work with?

- KIA
- BDO
- Plan International
- Axxess
- Maes Energy

## Who are the competitors of Make Waves?

iO, Customer Collective, OMCollective, Elixir

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 1.032.974 | € 213.849 | € 25.464 | 3,4 |
| 2024 | € 1.139.220 | € 10.568 | € -447.745 | 8,0 |
| 2025 | € 2.539.342 | € 944.694 | € 119.939 | 12,4 |

## Frequently asked questions

**When was Make Waves founded?** In 2018.

**Where is Make Waves located?** In Antwerpen, Belgium.

**What is Make Waves specialised in?** Campaign concepts & big ideas, Campaign execution, Search advertising (SEA), Organic social content, Social strategy & platform mix, Conversion rate optimisation.

**How big is Make Waves?** Around 12 full-time equivalents (financial year 2025).

**Which sectors does Make Waves work for?** Bouw & vastgoed, Horeca & toerisme, Industrie & productie, Overheid & non-profit.

**Who are the clients of Make Waves?** Among others KIA, BDO, Plan International, Axxess, Maes Energy.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-09-12. Canonical page: https://www.ikag.be/en/factsheets/make-waves-growth-marketing-agency