# Magelaan

Bij Magelaan kan je terecht voor een totaalpakket van marketing- en communicatiediensten.

**Summary.** Magelaan is a Full service agency. Based in Gent. Founded in 1985. The team is around 7 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Web development, Online marketing, Campagne. Reference clients include Mon3aan, Wycotec, Silvertie, Eurabo, Camino, Agfa, Melexis, Van heede.

## Key facts

| Field | Value |
|---|---|
| Type | Full service agency |
| Founded | 1985 |
| Location | Blekersdijk 14, 9000 Gent |
| Website | https://www.magelaan.be |
| LinkedIn | https://www.linkedin.com/company/magelaan/ |
| Instagram | https://www.instagram.com/magelaan.gent/ |
| Founder(s) | Leander De Cauter, Cathy Willem |
| Company number | BE0843.543.573 |
| NACE main activity | 58190 - Overige activiteiten van uitgeverijen, met uitzondering van het uitgeven van software |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Web development, Online marketing, Campagne, Content, Branding, Digital marketing, Employer branding, Influencer marketing, Organic social, Web platform, Video, Social media |
| Team (FTE) | 6,9 |
| Average client size | 30k |
| Tech stack | PHP MySQL, WordPress icm Timber (Volledige custom WordPress),Templating: TwigCSS: Bootstrap 5+ (SCSS)Webpack |

## What does Magelaan do?

Bij Magelaan kan je terecht voor een totaalpakket van marketing- en communicatiediensten. Door onze persoonlijke aanpak vind je in ons een partner die alert naar jou luistert en proactief met je meedenkt.
Klanten:
1. Ambitieuze KMO's 2. Bedrijven in de industrie (internationaal) 3. Grotere non-profits
Zelfomschreven cultuur:
Bekwaam, persoonlijk, warm, resultaatgericht, georganiseerd
Team:
2 marketing consultants, 3 project managers, 3 graphic designers (waarvan 1 UX), 1 SEO/GEO copywriters, 3 websdeveloppers, 1 digital marketeer
Pluspunt: zowel twintigers, dertigers, veertigers als vijftigers.

## Where is Magelaan based?

Magelaan is based in Blekersdijk 14, 9000 Gent, Belgium.

## What expertise does Magelaan have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Content strategy & editorial
- Copywriting & long-form content
- Web development
- Online marketing
- Campagne
- Content
- Branding
- Digital marketing
- Employer branding
- Influencer marketing
- Organic social
- Web platform
- Video
- Social media

## Which clients does Magelaan work with?

- Mon3aan
- Wycotec
- Silvertie
- Eurabo
- Camino
- Agfa
- Melexis
- Van heede
- Camino
- Embuild
- Reva
- Patient Expert Center
- Sifocam/Woodwize/Volta/Construktiv
- CAW

## Who are the competitors of Magelaan?

Karakters, Claerbout, Kixx, BOA, Comma, Billie Bonkers, Bosch & Bordon

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 559.684 | € 53.675 | 7,9 |
| 2024 | / | € 476.459 | € 19.851 | 6,8 |
| 2025 | / | € 312.602 | € -139.242 | 6,9 |

## Frequently asked questions

**When was Magelaan founded?** In 1985.

**Where is Magelaan located?** In Gent, Belgium.

**What is Magelaan specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Content strategy & editorial, Copywriting & long-form content, Web development.

**How big is Magelaan?** Around 7 full-time equivalents (financial year 2025).

**Who are the clients of Magelaan?** Among others Mon3aan, Wycotec, Silvertie, Eurabo, Camino, Agfa, Melexis, Van heede.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/magelaan-full-service-agency