# Lucy

Lucy is een strategisch en conceptueel bureau dat graag merken bouwt via creatieve campagnes. Ze zien zichzelf als een challenger binnen de A-merken.

**Summary.** Lucy is a creative agency. Based in Brussel. Founded in 2016. The team is around 7 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Copywriting & long-form content, Advertising. Works for clients in Overheid & non-profit, Telecom & media. Reference clients include Dela, Neckermann, Stad Antwerpen, Liantis, KFC, Cera, Beter Bed, Vlaams Mensenrechteninstituut.

## Key facts

| Field | Value |
|---|---|
| Type | creative agency |
| Founded | 2016 |
| Location | Handelskaai 48/2a, 1000 Brussel |
| Website | http://www.lucyagency.com |
| LinkedIn | https://www.linkedin.com/company/lucyagency/ |
| Instagram | https://www.instagram.com/lucybrussels/ |
| Founder(s) | Laurent Dochy, Jonas De Wit, Iwein Vandevyver |
| Company number | BE0664.863.239 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Copywriting & long-form content, Advertising, Branding, Campagne, Creative, Merkstrategie, Reclamebureau |
| Sectors | Overheid & non-profit, Telecom & media |
| Team (FTE) | 7,1 |
| Average client size | 150k |

## What does Lucy do?

Merkbouwers
Lucy is een strategisch en conceptueel bureau dat graag merken bouwt via creatieve campagnes. Ze zien zichzelf als een challenger binnen de A-merken. Je kan hen inschakelen voor merkstrategie en creatieve campagnes.
Ze hechten veel belang aan het service niveau voor hun klanten, en leggen dan ook nadruk op een goede structuur, een goed proces en een uitgebreid stakeholder management.
De helft van hun klanten zijn commerciële klanten, de andere helft overheden/impact organisaties.
Lucy werkt met 16 VTE, waaronder:

- 5 creatives (art+copy)
- 2 designers (inclusief motion)
- 1 strategisch directeur
- 2 creatief directeurs
- 4 account managers
- 1 planner
Wat ze niet doen: performance marketing, webdevelopment.
Zelf omschrijven ze hun cultuur als: open, transparant, luisterbereid.

## Where is Lucy based?

Lucy is based in Handelskaai 48/2a, 1000 Brussel, Belgium.

## What expertise does Lucy have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Copywriting & long-form content
- Advertising
- Branding
- Campagne
- Creative
- Merkstrategie
- Reclamebureau

## Which sectors does Lucy work for?

- Overheid & non-profit
- Telecom & media

## Which clients does Lucy work with?

- Dela
- Neckermann
- Stad Antwerpen
- Liantis
- KFC
- Cera
- Beter Bed
- Vlaams Mensenrechteninstituut

## Who are the competitors of Lucy?

Mutant, LDV, Bonka Circus, The Other Agency, Done by Friday, Via Victor, Air, Mortierbrigade

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 684.041 | € -39.436 | 10,1 |
| 2024 | / | € 492.046 | € -242.116 | 9,9 |
| 2025 | / | € 687.560 | € 112.407 | 7,1 |

## Which awards has Lucy won?

4x IAB MIXX Awards

- IAB MIXX Awards 2019, Bronze (Best Consumer Engagement) - Brightfish
- IAB MIXX Awards 2019, Silver (Best Commercial) - Ketnet
- IAB MIXX Awards 2019, Bronze (Best Commercial) - Brightfish
- IAB MIXX Awards 2019, Winner (Most Promising Agency of the Year)

## Frequently asked questions

**When was Lucy founded?** In 2016.

**Where is Lucy located?** In Brussel, Belgium.

**What is Lucy specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial.

**How big is Lucy?** Around 7 full-time equivalents (financial year 2025).

**Which sectors does Lucy work for?** Overheid & non-profit, Telecom & media.

**Who are the clients of Lucy?** Among others Dela, Neckermann, Stad Antwerpen, Liantis, KFC, Cera, Beter Bed, Vlaams Mensenrechteninstituut.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-08-25. Canonical page: https://www.ikag.be/en/factsheets/lucy-creative-agency