# Leadfabric

B2B Go-To-Market, end to end. We research how your buyers buy, design the GTM, engineer the technology that drives it, and build the programmes and campaigns that turn it into pipeline. Global Remit.

**Summary.** Leadfabric is an agency. Based in Mechelen. Founded in 2011. The team is around 10 FTE. Expertise: Data & martech strategy, Brand identity & design, Storytelling & narrative, AI-assisted creative production, Campaign concepts & big ideas, Campaign execution, Creative adaptation & versioning, Audio & podcasts. Reference clients include Allianz Trade, Trend Micro.

## Key facts

| Field | Value |
|---|---|
| Founded | 2011 |
| Location | Hendrik Consciencestraat 5, 2800 Mechelen |
| Website | https://leadfabric.com/ |
| LinkedIn | https://www.linkedin.com/company/leadfabric/ |
| Instagram | https://www.instagram.com/leadfabric/?hl=en |
| Company number | BE0832.917.125 |
| NACE main activity | 62200 - Activiteiten op het gebied van computerconsultancy en beheer van computerfaciliteiten |
| Expertise | Data & martech strategy, Brand identity & design, Storytelling & narrative, AI-assisted creative production, Campaign concepts & big ideas, Campaign execution, Creative adaptation & versioning, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Translations & localisation, Digital & programmatic buying, Search advertising (SEA), Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment), Martech implementation (CDP, consent, tracking), Mobile apps & PWAs, Platform implementation (CMS, DXP, DAM, PIM), SEO & GEO, Website development, Website management & maintenance, Website strategy & UX, CRM & lifecycle strategy, Customer data & analytics, Direct marketing & lead management, Email marketing, Marketing automation, Brand governance, Dashboards & reporting, Data engineering (integration, warehouse, DMP), Data science & analytics (incl. predictive modelling), GDPR, privacy & compliance, Marketing operations, Tracking & tag management |
| Team (FTE) | 10,2 |

## What does Leadfabric do?

Most B2B marketing GTM is built on one unit: the individual lead. Decisions are not.  

There are typically eleven people in a typical buying group, and that number keeps rising as what we buy has to satisfy more departments and more rules. Scoring, routing, nurture and reporting all assume a single record, so the mismatch sits in the systems, not just in the campaigns. 

That is why more effort and a bigger stack keep producing the same result.

We work where business consultancy,  systems integration and creative execution meet, and that combination is the whole point. 

**Consultancy & Research: **We research how your buyers actually buy: which roles take part, who holds a veto, which triggers pull someone into a buying group. We document that process end to end, and that document is the foundation for the rest: the GTM strategy, the organisational change it forces, the change management your team will need, and the campaign design itself. It tells us what to say to each role and when, and which data we have to be collecting so that engagement is triggered by something real rather than by a schedule.

**Technology, Data and AI:** We build and add the data layer that carries those triggers and that intent. We audit and implement the technology, testing whether a platform genuinely holds a buying group in its data model or only in its pitch deck. 

**GTM Campaigns and programs: **Then we design and run the GTM campaigns and programms on top of it.

Eighteen years, offices across Europe and Asia, one consistent view: leads do not buy, buying groups do.

## Where is Leadfabric based?

Leadfabric is based in Hendrik Consciencestraat 5, 2800 Mechelen, Belgium.

## What expertise does Leadfabric have?

- Data & martech strategy
- Brand identity & design
- Storytelling & narrative
- AI-assisted creative production
- Campaign concepts & big ideas
- Campaign execution
- Creative adaptation & versioning
- Audio & podcasts
- Content strategy & editorial
- Copywriting & long-form content
- Translations & localisation
- Digital & programmatic buying
- Search advertising (SEA)
- Accessibility & inclusive design
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- E-commerce (incl. payment)
- Martech implementation (CDP, consent, tracking)
- Mobile apps & PWAs
- Platform implementation (CMS, DXP, DAM, PIM)
- SEO & GEO
- Website development
- Website management & maintenance
- Website strategy & UX
- CRM & lifecycle strategy
- Customer data & analytics
- Direct marketing & lead management
- Email marketing
- Marketing automation
- Brand governance
- Dashboards & reporting
- Data engineering (integration, warehouse, DMP)
- Data science & analytics (incl. predictive modelling)
- GDPR, privacy & compliance
- Marketing operations
- Tracking & tag management

## Which clients does Leadfabric work with?

- Allianz Trade, Trend Micro

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 1.734.001 | € 120.960 | 11,9 |
| 2024 | / | € 1.363.652 | € -135.959 | 11,5 |
| 2025 | / | € 1.397.206 | € 169.071 | 10,2 |

## Which awards has Leadfabric won?

G2 Leader Marketing Automation

- G2 Leader Marketing Automation 2026

## Frequently asked questions

**When was Leadfabric founded?** In 2011.

**Where is Leadfabric located?** In Mechelen, Belgium.

**What is Leadfabric specialised in?** Data & martech strategy, Brand identity & design, Storytelling & narrative, AI-assisted creative production, Campaign concepts & big ideas, Campaign execution.

**How big is Leadfabric?** Around 10 full-time equivalents (financial year 2025).

**Who are the clients of Leadfabric?** Among others Allianz Trade, Trend Micro.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/leadfabric