# Ketchum

**Summary.** Ketchum is an agency. Based in Brussel. Founded in 1990. The team is around 13 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial. Works for clients in Financieel & verzekeringen, Industrie & productie, Voeding & drank, Zorg & farma. Reference clients include Specsavers, Adobe, Philips, McDonald's, BetterHelp.

## Key facts

| Field | Value |
|---|---|
| Founded | 1990 |
| Location | Avenue de Cortenbergh 100, 1000 Brussel |
| Website | https://golinketchum.com/contact/ |
| LinkedIn | https://www.linkedin.com/company/golinketchum/ |
| Instagram | https://www.instagram.com/ketchumpr/ |
| Company number | BE0441.615.660 |
| NACE main activity | 70200 - Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Sectors | Financieel & verzekeringen, Industrie & productie, Voeding & drank, Zorg & farma |
| Team (FTE) | 13,3 |

## What does Ketchum do?

Ketchum werkt ruim dertig jaar als pr- & communicatiebureau uit Brussel. Er werken ongeveer 13 mensen, uitgedrukt in voltijdse equivalenten. De opgegeven expertise is pr & communicatie en strategie. Publiek gekende klanten zijn onder meer Specsavers, Adobe, Philips en McDonald's.

## Where is Ketchum based?

Ketchum is based in Avenue de Cortenbergh 100, 1000 Brussel, Belgium.

## What expertise does Ketchum have?

- AI & innovation strategy
- Brand strategy & positioning
- Brand identity & design
- Packaging design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which sectors does Ketchum work for?

- Financieel & verzekeringen
- Industrie & productie
- Voeding & drank
- Zorg & farma

## Which clients does Ketchum work with?

- Specsavers, Adobe, Philips, McDonald's, BetterHelp

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2022 | / | € 1.655.132 | € 147.393 | 19,0 |
| 2023 | / | € 1.391.715 | € -11.704 | 17,6 |
| 2024 | / | € 1.269.492 | € 38.419 | 13,3 |

## Frequently asked questions

**When was Ketchum founded?** In 1990.

**Where is Ketchum located?** In Brussel, Belgium.

**What is Ketchum specialised in?** AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Campaign concepts & big ideas, Campaign execution.

**How big is Ketchum?** Around 13 full-time equivalents (financial year 2024).

**Which sectors does Ketchum work for?** Financieel & verzekeringen, Industrie & productie, Voeding & drank, Zorg & farma.

**Who are the clients of Ketchum?** Among others Specsavers, Adobe, Philips, McDonald's, BetterHelp.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2024. Company data verified with the CBE on 2026-10-21. Canonical page: https://www.ikag.be/en/factsheets/ketchum