# Kan Design

Kan Design is een branding en brand tech agency. Ze helpen enerzijds merken en grotere KMO’s met het uitwerken van hun merk; anderzijds helpen ze multinationals met complexere marketingomgevingen met het opzetten van brandtech.

**Summary.** Kan Design is a brand & brandtech agency. Based in Antwerpen. Founded in 1990. The team is around 4 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution. Reference clients include Coca-Cola, Katoennatie, Imoscoop, Colruyt.

## Key facts

| Field | Value |
|---|---|
| Type | brand & brandtech agency |
| Founded | 1990 |
| Location | Mechelsesteenweg 271 bus 6.1, 2018 Antwerpen |
| Website | https://www.kandesign.com/ |
| LinkedIn | https://www.linkedin.com/company/kandesign/ |
| Instagram | https://www.instagram.com/kan_antwerp/ |
| Founder(s) | Mark Kan, Hans Kan, Nico Potvin, Frederik Wollants |
| Company number | BE0441.918.340 |
| NACE main activity | 74120 - Grafisch ontwerp en visuele communicatie |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Organic social content, Social strategy & platform mix, Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Corporate communication, Employer brand strategy, Recruitment campaigns, Brand activation (incl. guerrilla), Branding, Brandtech, Merkstrategie |
| Team (FTE) | 3,5 |
| Average client size | 60k |
| Tech stack | Webflow, Chili Publish |

## What does Kan Design do?

Gegrond in design
Kan Design is een branding en brand tech agency. Ze helpen enerzijds merken en grotere KMO’s met het bepalen en uitwerken van merkstrategie, merkdesign, en merkbeleving; anderzijds helpen ze multinationals met complexere marketingomgevingen met het opzetten en invullen van brandtech (Chili publishing).
Zo’n 40% van hun omzet is niet-Belgisch (US).
Dat doen ze op dit moment met 25-tal VTE’s:

- 4 merkstrategen
- 1 UX/UI designer
- 1 copy & design director
- 6 designers
- 7 grafici die werken op smart templating
Wat ze niet doen: communicatie, marketing
Zelf omschrijven ze hun cultuur met volgende trefwoorden: warm, introvert, bewust klein, één-op-één.

## Where is Kan Design based?

Kan Design is based in Mechelsesteenweg 271 bus 6.1, 2018 Antwerpen, Belgium.

## What expertise does Kan Design have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Packaging design
- Product & service design
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Organic social content
- Social strategy & platform mix
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Corporate communication
- Employer brand strategy
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Branding
- Brandtech
- Merkstrategie

## Which clients does Kan Design work with?

- Coca-Cola
- Katoennatie
- Imoscoop
- Colruyt

## Who are the competitors of Kan Design?

Skinn, TBWA

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 165.619 | € 35.390 | 1,3 |
| 2024 | / | € 371.052 | € 251.657 | 1,3 |
| 2025 | / | € 198.739 | € -110.762 | 3,5 |

## Frequently asked questions

**When was Kan Design founded?** In 1990.

**Where is Kan Design located?** In Antwerpen, Belgium.

**What is Kan Design specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.

**How big is Kan Design?** Around 4 full-time equivalents (financial year 2025).

**Who are the clients of Kan Design?** Among others Coca-Cola, Katoennatie, Imoscoop, Colruyt.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/kan-design-brand-brandtech-agency