# iO

iO is a European AI-native partner for design, marketing and technology. We blend design, marketing and technology to create end-to-end experiences that truly matter.

**Summary.** iO is a full service agency. Based in Antwerpen. Founded in 2005. The team is around 353 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights. Works for clients in Horeca & toerisme, Industrie & productie, Overheid & non-profit, Retail & e-commerce, Zorg & farma. Reference clients include Volvo Penta, Bridgestone, Farmaline, Polestar, Artipelag, AP Hogeschool, Viascore.

## Key facts

| Field | Value |
|---|---|
| Type | full service agency |
| Founded | 2005 |
| Location | Mechelsesteenweg 271 bus 1.1, 2018 Antwerpen |
| Website | https://www.iodigital.com/nl |
| LinkedIn | https://www.linkedin.com/company/iodigital-com/?__hstc=103817695.8b5cdc1ae0894a5e9e53975f5b6e4ffc.1723922057667.1723922057667.1723922057667.1&__hssc=103817695.1.1723922057667&__hsfp=2413134104 |
| Instagram | https://www.instagram.com/iodigital_com/ |
| Founder(s) | Pieter Janssens, groep van partners, Waterland |
| Company number | BE0861.085.232 |
| NACE main activity | 62100 - Ontwerpen van computerprogramma’s |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights, Brand identity & design, Design systems & brand guidelines, Product & service design, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution, Creative adaptation & versioning, AR/VR & immersive content, Animation, 3D & motion, Audio & podcasts, Content strategy & editorial, Copywriting & long-form content, Photography, Print & AV production, Social-native content, Translations & localisation, Video production, Affiliate marketing, Cinema, audio & product placement, Connected TV & streaming, Digital & programmatic buying, Media analytics & reporting, Media strategy & planning, Offline buying (TV, radio, print, OOH), Paid social, Retail media & marketplaces, Search advertising (SEA), Community management, Influencer & creator marketing, Organic social content, Social strategy & platform mix, UGC sourcing & rights, Accessibility & inclusive design, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment), Martech implementation (CDP, consent, tracking), Mobile apps & PWAs, Platform implementation (CMS, DXP, DAM, PIM), SEO & GEO, Website development, Website management & maintenance, Website strategy & UX, CRM & lifecycle strategy, Customer data & analytics, Email marketing, Loyalty programs, Marketing automation, Dashboards & reporting, Data engineering (integration, warehouse, DMP), GDPR, privacy & compliance, Marketing operations, Tracking & tag management, Corporate communication, Employer brand strategy, Activatie, Advertising, Campagne, Social media |
| Sectors | Horeca & toerisme, Industrie & productie, Overheid & non-profit, Retail & e-commerce, Zorg & farma |
| Team (FTE) | 353,4 |

## What does iO do?

iO is an AI-native European full-service agency, that combines creativity, technology & consultancy with a ‘digital first’ attitude.

Within our Belgian organization, iO brings together a broad range of expertise, enabling us to deliver end-to-end digital solutions. 

Our key strength lies in our ability to seamlessly integrate technology, marketing, and creativity. This allows us to approach every challenge from multiple angles and deliver solutions that are not only technically robust, but also strategically sound and creatively compelling.

- Strategy: develop digital strategies, including market analysis, customer journey mapping, and setting clear KPIs 
- Technology: technological solutions, such as web and mobile development, cloud services, and infrastructure 
- Digital Marketing: SEO, SEM, social media marketing, performance marketing, email campaigns, and analytics 
- Content creation: high-quality content, including copywriting, video production, and graphic design
- User Experience (UX) and design: user-centric design, user research, prototyping, interface design 
- Data & insights: data analytics, audience understanding, performance measurement, data-driven decision-making 

In addition, we are supported by approximately 1,500 colleagues across Europe (the Netherlands, Sweden, Bulgaria, and Denmark), who provide complementary and specialized expertise depending on local and international needs.

 Given our scale and breadth of expertise, iO operates across a wide range of industries. We support clients in sectors including telecommunications and utilities, ports and aviation, education, healthcare and life sciences, professional services, agriculture, government, tourism and recreation, automotive, manufacturing, financial services, and retail.

iO is one of the few agencies in the market that genuinely combines strategic thinking with end-to-end execution - from data and technology to content, design and campaign delivery - under one roof. We bring the scale of a network agency with the accountability of a dedicated partner. In a performance context specifically, this means media, analytics, CRO and content are not siloed but built to reinforce each other. iO's strength is in translating business objectives into measurable digital outcomes, not just channel metrics. And because iO works across the full funnel and customer lifecycle, performance campaigns are grounded in real customer understanding, not just paid media logic. That integrated approach is what turns short-term conversion into long-term growth.  

## Where is iO based?

iO is based in Mechelsesteenweg 271 bus 1.1, 2018 Antwerpen, Belgium.

## What expertise does iO have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Customer value propositions & business development
- Data & martech strategy
- Marketing strategy
- Measurement & attribution strategy
- Research & consumer insights
- Brand identity & design
- Design systems & brand guidelines
- Product & service design
- Storytelling & narrative
- Campaign concepts & big ideas
- Campaign execution
- Creative adaptation & versioning
- AR/VR & immersive content
- Animation, 3D & motion
- Audio & podcasts
- Content strategy & editorial
- Copywriting & long-form content
- Photography
- Print & AV production
- Social-native content
- Translations & localisation
- Video production
- Affiliate marketing
- Cinema, audio & product placement
- Connected TV & streaming
- Digital & programmatic buying
- Media analytics & reporting
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Paid social
- Retail media & marketplaces
- Search advertising (SEA)
- Community management
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- UGC sourcing & rights
- Accessibility & inclusive design
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- E-commerce (incl. payment)
- Martech implementation (CDP, consent, tracking)
- Mobile apps & PWAs
- Platform implementation (CMS, DXP, DAM, PIM)
- SEO & GEO
- Website development
- Website management & maintenance
- Website strategy & UX
- CRM & lifecycle strategy
- Customer data & analytics
- Email marketing
- Loyalty programs
- Marketing automation
- Dashboards & reporting
- Data engineering (integration, warehouse, DMP)
- GDPR, privacy & compliance
- Marketing operations
- Tracking & tag management
- Corporate communication
- Employer brand strategy
- Activatie
- Advertising
- Campagne
- Social media

## Which sectors does iO work for?

- Horeca & toerisme
- Industrie & productie
- Overheid & non-profit
- Retail & e-commerce
- Zorg & farma

## Which clients does iO work with?

- Volvo Penta, Bridgestone, Farmaline, Polestar, Artipelag, AP Hogeschool, Viascore

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2022 | € 39.588.306 | € 19.402.522 | € 5.423.685 | 252,4 |
| 2023 | € 46.220.770 | € 24.282.590 | € 9.309.530 | 246,4 |
| 2024 | € 85.535.564 | € 42.130.579 | € 11.755.414 | 353,4 |

## Which awards has iO won?

6x IAB MIXX Awards - 5x Feweb Excellence Awards - 2x WebAward.be - Agency of the Year - AI Pioneer Agency - Emerce100 - Best e-business providers in the Netherlands - Most Valuable Professional (Sitecore) - Splash Awards - Enterprise (Plopsa case) - Globey Awards - Best in show (Laika13 case) - Strategy Awards - GOLD in Behaviour  (Laika13 case)

- Agency of the Year 2026, Gold (AI Pioneer)
- AI Pioneer Agency 2026
- Emerce100 - Best e-business providers in the Netherlands 2025
- IAB MIXX Awards 2025, Silver (E-Commerce) - SupraBazar
- Most Valuable Professional (Sitecore) 2025
- Splash Awards - Enterprise (Plopsa case) 2025
- Feweb Excellence Awards 2024, Winner (Accessibility Champ)
- Feweb Excellence Awards 2024, Winner (Product Launch Champ)
- Globey Awards - Best in show (Laika13 case) 2024
- IAB MIXX Awards 2024, Bronze (Best Use of AI) - M Leuven
- Strategy Awards - GOLD in Behaviour  (Laika13 case) 2024
- WebAward.be 2024, Winner (Accessibility (Digital Champs))
- IAB MIXX Awards 2023, Silver (UX/UI Journey) - Canon Van Vlaanderen
- Feweb Excellence Awards 2019, Grand Prix (Application of the Year) - Van Hoecke digital order intake
- WebAward.be 2019, Winner (Application of the Year) - Van Hoecke
- Feweb Excellence Awards 2018, Gold (Non-Profit) - Provincie Antwerpen
- IAB MIXX Awards 2018, Bronze (Best Interface) - Audi Belgium
- IAB MIXX Awards 2018, Gold (Best Use of Technology) - Audi Belgium
- IAB MIXX Awards 2018, Silver (Best Content Marketing) - Audi Belgium
- Feweb Excellence Awards 2017, Silver (Business-to-Business) - Volvo application

## Frequently asked questions

**When was iO founded?** In 2005.

**Where is iO located?** In Antwerpen, Belgium.

**What is iO specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy.

**How big is iO?** Around 353 full-time equivalents (financial year 2024).

**Which sectors does iO work for?** Horeca & toerisme, Industrie & productie, Overheid & non-profit, Retail & e-commerce, Zorg & farma.

**Who are the clients of iO?** Among others Volvo Penta, Bridgestone, Farmaline, Polestar, Artipelag, AP Hogeschool, Viascore.

---

Factsheet published by IKAg. Figures from the annual accounts up to financial year 2024. Company data verified with the CBE on 2026-10-23. Canonical page: https://www.ikag.be/en/factsheets/io-full-service-agency