# In The Pocket

**Summary.** In The Pocket is an agency. Based in Gent. Founded in 2010. The team is around 124 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Website development, Website strategy & UX. Works for clients in Energie & milieu, Financieel & verzekeringen, HR & employer branding, Overheid & non-profit, Zorg & farma. Reference clients include Daikin Europe, Tomorrowland, Start 2 Run, Proximus, Acerta, Cigna Healthcare, STIB, KBC, ENGIE, SD Worx, Melexis, Barco, BMW, Multipharma, Itsme.

## Key facts

| Field | Value |
|---|---|
| Founded | 2010 |
| Location | Sassevaartstraat 46/401, 9000 Gent |
| Website | https://www.inthepocket.com |
| LinkedIn | https://www.linkedin.com/company/in-the-pocket/ |
| Instagram | https://www.instagram.com/inthepocket |
| Company number | BE0825.170.684 |
| NACE main activity | 62100 - Ontwerpen van computerprogramma’s |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Website development, Website strategy & UX |
| Sectors | Energie & milieu, Financieel & verzekeringen, HR & employer branding, Overheid & non-profit, Zorg & farma |
| Team (FTE) | 123,7 |

## What does In The Pocket do?

In The Pocket werkt ruim tien jaar als digitaal bureau (web & platform) uit Gent. Met ongeveer 124 VTE is dit een groot bureau. Het aanbod bestrijkt webdevelopment, ux/ui design, strategie en branding & identiteit. De klanten komen vooral uit banking/finance/insurance, energie & utilities, overheid en healthcare/life sciences.

## Where is In The Pocket based?

In The Pocket is based in Sassevaartstraat 46/401, 9000 Gent, Belgium.

## What expertise does In The Pocket have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Website development
- Website strategy & UX

## Which sectors does In The Pocket work for?

- Energie & milieu
- Financieel & verzekeringen
- HR & employer branding
- Overheid & non-profit
- Zorg & farma

## Which clients does In The Pocket work with?

- Daikin Europe, Tomorrowland, Start 2 Run, Proximus, Acerta, Cigna Healthcare, STIB, KBC, ENGIE, SD Worx, Melexis, Barco, BMW, Multipharma, Itsme

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 25.838.294 | € 14.079.879 | € 4.912.513 | 138,6 |
| 2024 | € 24.566.210 | € 14.163.503 | € 4.029.180 | 134,7 |
| 2025 | € 23.042.429 | € 12.196.772 | € 2.383.561 | 123,7 |

## Frequently asked questions

**When was In The Pocket founded?** In 2010.

**Where is In The Pocket located?** In Gent, Belgium.

**What is In The Pocket specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Website development, Website strategy & UX.

**How big is In The Pocket?** Around 124 full-time equivalents (financial year 2025).

**Which sectors does In The Pocket work for?** Energie & milieu, Financieel & verzekeringen, HR & employer branding, Overheid & non-profit, Zorg & farma.

**Who are the clients of In The Pocket?** Among others Daikin Europe, Tomorrowland, Start 2 Run, Proximus, Acerta, Cigna Healthcare, STIB, KBC, ENGIE, SD Worx, Melexis, Barco, BMW, Multipharma, Itsme.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/in-the-pocket