# In The Lead

In The Lead is een online marketing bureau dat alle digitale middelen inzet om voor B2B KMO’s leads te genereren.

**Summary.** In The Lead is a Hubspot agency. Based in Oudenburg. Founded in 2020. The team is around 4 FTE. Expertise: Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), SEO & GEO, Digital marketing, E-mail marketing, Lead generation. Reference clients include Payflip, Vintecc, Trendskout.

## Key facts

| Field | Value |
|---|---|
| Type | Hubspot agency |
| Founded | 2020 |
| Location | Ossenweg 12, 8460 Oudenburg |
| Website | https://www.inthelead.be/ |
| LinkedIn | https://www.linkedin.com/company/inthelead/ |
| Instagram | https://www.instagram.com/inthelead.be |
| Founder(s) | Kristof Van Laethem, Pieterjan Viaene |
| Company number | BE0741.985.563 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), SEO & GEO, Digital marketing, E-mail marketing, Lead generation, Marketing automation, SEA, Performance marketing |
| Team (FTE) | 4,0 |
| Average client size | 25k |

## What does In The Lead do?

Lead generation en sales optimalisatie
In The Lead is een online marketing bureau dat alle digitale middelen inzet om voor B2B KMO’s leads te genereren. Ze bepalen de messaging, definiëren doelgroepen, zetten diverse digitale kanalen (SEO/social/paid/Bizzy) in, zetten dashboards voor sales op. Hun manier van werken is gecentreerd rond de implementatie van Hubspot.
Ze doen dat op dit moment met 6 VTE:

- 2 zaakvoerders
- 1 designer
- 3 online marketeers
Wat ze niet doen: branding, development, projectwerk (werken in lopende trajecten).

## Where is In The Lead based?

In The Lead is based in Ossenweg 12, 8460 Oudenburg, Belgium.

## What expertise does In The Lead have?

- Content strategy & editorial
- Copywriting & long-form content
- Paid social
- Search advertising (SEA)
- SEO & GEO
- Digital marketing
- E-mail marketing
- Lead generation
- Marketing automation
- SEA
- Performance marketing

## Which clients does In The Lead work with?

- Payflip
- Vintecc
- Trendskout

## Who are the competitors of In The Lead?

Elixir, Mia (iO), Dallas, Leadstreet, Marked

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 271.158 | € 125.999 | 2,5 |
| 2024 | / | € 374.109 | € 146.393 | 3,8 |
| 2025 | / | € 378.471 | € 124.415 | 4,0 |

## Frequently asked questions

**When was In The Lead founded?** In 2020.

**Where is In The Lead located?** In Oudenburg, Belgium.

**What is In The Lead specialised in?** Content strategy & editorial, Copywriting & long-form content, Paid social, Search advertising (SEA), SEO & GEO, Digital marketing.

**How big is In The Lead?** Around 4 full-time equivalents (financial year 2025).

**Who are the clients of In The Lead?** Among others Payflip, Vintecc, Trendskout.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/in-the-lead-hubspot-agency