# Hurae

**Summary.** Hurae is an agency. Based in Brussel. Founded in 2016. The team is around 6 FTE. Expertise: Brand strategy & positioning, Customer value propositions & business development, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Video production. Works for clients in Retail & e-commerce, Sport & entertainment. Reference clients include MNM.

## Key facts

| Field | Value |
|---|---|
| Founded | 2016 |
| Location | Adolphe Maxlaan 30, 1000 Brussel |
| Website | https://www.hurae.be |
| LinkedIn | https://www.linkedin.com/company/hurae/ |
| Instagram | https://www.instagram.com/hurae.be/ |
| Company number | BE0662.479.613 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Customer value propositions & business development, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Video production, Media analytics & reporting, Media strategy & planning, Paid social, Search advertising (SEA), Platform implementation (CMS, DXP, DAM, PIM) |
| Sectors | Retail & e-commerce, Sport & entertainment |
| Team (FTE) | 5,5 |

## What does Hurae do?

Hurae is al ruim tien jaar actief als creatief bureau uit Brussel. Op de loonlijst staan ongeveer 8 voltijdse equivalenten. Het aanbod is gericht op creatie & reclame en social media. De ervaring zit vooral in merken en artiesten, entertainment/media en brede consumentenmerken. Tot de publiek bekende klanten behoren MNM.

## Where is Hurae based?

Hurae is based in Adolphe Maxlaan 30, 1000 Brussel, Belgium.

## What expertise does Hurae have?

- Brand strategy & positioning
- Customer value propositions & business development
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Video production
- Media analytics & reporting
- Media strategy & planning
- Paid social
- Search advertising (SEA)
- Platform implementation (CMS, DXP, DAM, PIM)

## Which sectors does Hurae work for?

- Retail & e-commerce
- Sport & entertainment

## Which clients does Hurae work with?

- MNM

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 624.383 | € 130.156 | 8,2 |
| 2024 | / | € 391.229 | € -8.017 | 7,7 |
| 2025 | / | € 378.748 | € -62.598 | 5,5 |

## Which awards has Hurae won?

BEA Awards - WebAward.be

- BEA Awards 2025, Gold (B2B) - Bisou Awards 2024
- WebAward.be, Winner (Social Media (Web Awards X))

## Frequently asked questions

**When was Hurae founded?** In 2016.

**Where is Hurae located?** In Brussel, Belgium.

**What is Hurae specialised in?** Brand strategy & positioning, Customer value propositions & business development, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is Hurae?** Around 6 full-time equivalents (financial year 2025).

**Which sectors does Hurae work for?** Retail & e-commerce, Sport & entertainment.

**Who are the clients of Hurae?** Among others MNM.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-29. Canonical page: https://www.ikag.be/en/factsheets/hurae