# Hoet & Hoet

**Summary.** Hoet & Hoet is an agency. Based in Rixensart. Founded in 1989. The team is around 2 FTE. Expertise: Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Website development. Works for clients in Overheid & non-profit, Retail & e-commerce. Reference clients include Sirris, Ciao, Jaco, Natura, Spott, Aptaskil, The Merode, Belfius, Agoria, Embuild, John Cockerill, Sonaca, Sibelga, UCLouvain, Delitraiteur.

## Key facts

| Field | Value |
|---|---|
| Founded | 1989 |
| Location | 42 chaussée de Lasne, 1330 Rixensart |
| Website | https://www.hoet-hoet.eu |
| LinkedIn | https://www.linkedin.com/company/hoet&hoet/ |
| Instagram | https://www.instagram.com/hoethoet/ |
| Company number | BE0437.309.355 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Website development, Corporate communication, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla) |
| Sectors | Overheid & non-profit, Retail & e-commerce |
| Team (FTE) | 1,6 |

## What does Hoet & Hoet do?

Hoet & Hoet is een brandingbureau uit Rixensart, actief sinds 1989. Het aanbod bestrijkt strategie, branding & identiteit, ux/ui design en creatie & reclame. Sectoren waar het bureau vaak werkt: corporate branding, b2b, retail en culturele/institutionele opdrachtgevers.

## Where is Hoet & Hoet based?

Hoet & Hoet is based in 42 chaussée de Lasne, 1330 Rixensart, Belgium.

## What expertise does Hoet & Hoet have?

- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Packaging design
- Product & service design
- Campaign concepts & big ideas
- Campaign execution
- Website development
- Corporate communication
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)

## Which sectors does Hoet & Hoet work for?

- Overheid & non-profit
- Retail & e-commerce

## Which clients does Hoet & Hoet work with?

- Sirris, Ciao, Jaco, Natura, Spott, Aptaskil, The Merode, Belfius, Agoria, Embuild, John Cockerill, Sonaca, Sibelga, UCLouvain, Delitraiteur

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 34.093 | € -121.590 | 1,6 |
| 2024 | / | € 326.985 | € 164.780 | 1,6 |
| 2025 | / | € 191.914 | € 20.974 | 1,6 |

## Frequently asked questions

**When was Hoet & Hoet founded?** In 1989.

**Where is Hoet & Hoet located?** In Rixensart, Belgium.

**What is Hoet & Hoet specialised in?** Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas.

**How big is Hoet & Hoet?** Around 2 full-time equivalents (financial year 2025).

**Which sectors does Hoet & Hoet work for?** Overheid & non-profit, Retail & e-commerce.

**Who are the clients of Hoet & Hoet?** Among others Sirris, Ciao, Jaco, Natura, Spott, Aptaskil, The Merode, Belfius, Agoria, Embuild, John Cockerill, Sonaca, Sibelga, UCLouvain, Delitraiteur.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/hoet-hoet