# Hilarious

Hilarious creëert merkervaringen die engageren.

**Summary.** Hilarious is a digital agency. Based in Oudergem. Founded in 2012. The team is around 6 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution. Reference clients include Proximus, L'Oreal, Bic, Cofidis.

## Key facts

| Field | Value |
|---|---|
| Type | digital agency |
| Founded | 2012 |
| Location | Jules Cockx Street 10, 1160 Oudergem |
| Website | https://www.hilarious.be |
| LinkedIn | https://www.linkedin.com/company/hilarious |
| Instagram | https://www.instagram.com/hilariousagency |
| Founder(s) | Van Essche Audry |
| Company number | BE0846.354.890 |
| NACE main activity | 58210 - Uitgeven van computerspellen |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Animation, 3D & motion, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, E-commerce (incl. payment), Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Email marketing, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, Web development, Online marketing, Digital marketing, Social media, Motion, UX, E-mail marketing |
| Team (FTE) | 5,7 |
| Average client size | 50k |
| Tech stack | Webflow, Wordpress, Sur mesure |

## What does Hilarious do?

Hilarious creëert merkervaringen die engageren.Strategie, creatie en digitale activaties ten dienste van ideeën die nuttig, memorabel en performant zijn.
Klanten
Onze klanten variëren van middelgrote tot grote organisaties, actief in zowel B2C als B2B.Ze zijn actief in sectoren zoals telecom, media, onderwijs, retail en dienstverlening.
Het gaat om merken die belang hechten aan sterke communicatie, digitale innovatie en meetbare impact, en die op zoek zijn naar een strategische en creatieve partner op lange termijn.
Zelfomschreven cultuur:
Inspirerend, Energiek, Betrouwbaar, Creatief
Team
Ons team bestaat uit een multidisciplinair kernteam, aangevuld met een flexibel netwerk van gespecialiseerde partners.
We combineren strategische, creatieve en technische expertises, waaronder digitale strategie, branding, conceptontwikkeling, UX/UI design, motion design, webontwikkeling, contentcreatie en digitale activaties.

## Where is Hilarious based?

Hilarious is based in Jules Cockx Street 10, 1160 Oudergem, Belgium.

## What expertise does Hilarious have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Packaging design
- Product & service design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Animation, 3D & motion
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- E-commerce (incl. payment)
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Email marketing
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- Web development
- Online marketing
- Digital marketing
- Social media
- Motion
- UX
- E-mail marketing

## Which clients does Hilarious work with?

- Proximus
- L'Oreal
- Bic
- Cofidis

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 445.646 | € 29.530 | 7,7 |
| 2024 | / | € 367.350 | € 136.026 | 5,8 |
| 2025 | / | € 373.297 | € 56.550 | 5,7 |

## Frequently asked questions

**When was Hilarious founded?** In 2012.

**Where is Hilarious located?** In Oudergem, Belgium.

**What is Hilarious specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.

**How big is Hilarious?** Around 6 full-time equivalents (financial year 2025).

**Who are the clients of Hilarious?** Among others Proximus, L'Oreal, Bic, Cofidis.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-09-12. Canonical page: https://www.ikag.be/en/factsheets/hilarious-digital-agency