# Happiness

**Summary.** Happiness is an agency. Based in Vilvoorde. Founded in 2005. The team is around 44 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial. Works for clients in Horeca & toerisme, Retail & e-commerce, Telecom & media, Voeding & drank. Reference clients include Lotto, Burger King, Marktplaats, Albert Heijn, Soubry, Quick, OVK, De Druglijn, Verisure, Promaz, Bebat, Chimay, Coca-Cola.

## Key facts

| Field | Value |
|---|---|
| Founded | 2005 |
| Location | Steenkaai 42, 1800 Vilvoorde |
| Website | https://www.happiness-brussels.com |
| LinkedIn | https://www.linkedin.com/company/happinessbrussels/ |
| Instagram | https://www.instagram.com/happinessbrussels |
| Company number | BE0876.054.114 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Sectors | Horeca & toerisme, Retail & e-commerce, Telecom & media, Voeding & drank |
| Team (FTE) | 44,2 |

## What does Happiness do?

Happiness is een creatief bureau met thuisbasis in Vilvoorde, opgericht in 2005. Met ongeveer 44 VTE is dit een groot bureau. Ze werken rond creatie & reclame, strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op fmcg/voeding, retail, fastfood/qsr en loterij.

## Where is Happiness based?

Happiness is based in Steenkaai 42, 1800 Vilvoorde, Belgium.

## What expertise does Happiness have?

- AI & innovation strategy
- Brand strategy & positioning
- Brand identity & design
- Packaging design
- Product & service design
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which sectors does Happiness work for?

- Horeca & toerisme
- Retail & e-commerce
- Telecom & media
- Voeding & drank

## Which clients does Happiness work with?

- Lotto, Burger King, Marktplaats, Albert Heijn, Soubry, Quick, OVK, De Druglijn, Verisure, Promaz, Bebat, Chimay, Coca-Cola

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 15.172.734 | € 4.943.150 | € 1.135.706 | 55,4 |
| 2024 | € 14.953.649 | € 4.497.845 | € 1.254.510 | 45,4 |
| 2025 | € 14.123.368 | € 4.428.891 | € 1.131.906 | 44,2 |

## Which awards has Happiness won?

11x Effie Awards Belgium - 11x Creative Belgium Awards - 6x IAB MIXX Awards - 5x Agency of the Year - 5x Cannes Lions - 4x Eurobest - D&AD - The One Show - Best of Activation

- Agency of the Year 2026, Gold (Agency of the Year)
- Agency of the Year 2025, Gold (Agency of the Year)
- Cannes Lions 2025, Bronze (Social & Creator Lion) - Burger to King / Burger King
- Cannes Lions 2025, Gold (Entertainment Lions for Gaming) - Burger to King / Burger King
- Cannes Lions 2025, Silver (Audio & Radio / Gaming / Direct Lions (3 Silver)) - Burger to King / Burger King
- D&AD 2025, Pencil (Wood Pencil (Entertainment / Gaming & Virtual Worlds)) - Burger to King / Burger King
- Effie Awards Belgium 2025, Silver - Brood voor iedereen — Albert Heijn
- Effie Awards Belgium 2025, Silver - Mieux boire. Mieux vivre. — Spa
- Effie Awards Belgium 2025, Silver - Le Belicatesse — Quick
- Eurobest 2025, Grand Prix (Social & Creator) - Burger to King / Burger King
- Eurobest 2025, Grand Prix (Audio & Radio) - Burger to King / Burger King
- Eurobest 2025, Grand Prix (Entertainment) - Burger to King / Burger King
- Eurobest 2025, Winner (Agency of the Year (2nd) & Belgian Agency of the Year)
- The One Show 2025, Winner (One Show Pencil (Branded Entertainment / Social Media)) - Burger to King / Burger King (exact pencil tier not confirmed from source)
- Agency of the Year 2024, Silver (Agency of the Year)
- Effie Awards Belgium 2024, Bronze - Human Central — Bebat
- Effie Awards Belgium 2024, Bronze - Le vrai service — DVV Assurances
- Effie Awards Belgium 2024, Silver - Le monde en petit — Albert Heijn
- Agency of the Year 2023, Gold (Agency of the Year)
- Effie Awards Belgium 2023, Silver - Spa Reine - 5l Eco Pack — Spadel

## Frequently asked questions

**When was Happiness founded?** In 2005.

**Where is Happiness located?** In Vilvoorde, Belgium.

**What is Happiness specialised in?** AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas.

**How big is Happiness?** Around 44 full-time equivalents (financial year 2025).

**Which sectors does Happiness work for?** Horeca & toerisme, Retail & e-commerce, Telecom & media, Voeding & drank.

**Who are the clients of Happiness?** Among others Lotto, Burger King, Marktplaats, Albert Heijn, Soubry, Quick, OVK, De Druglijn, Verisure, Promaz, Bebat, Chimay, Coca-Cola.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/happiness