# Hannibal

Hannibal is misschien een full service agency maar noemt zichzelf een 'battle-tested team 💣 of creatives ✏ and masterminds 🎯'.

**Summary.** Hannibal is a a battle-tested team. Based in Roeselare. Founded in 2012. The team is around 31 FTE. Expertise: Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Content strategy & editorial, Affiliate marketing, Cinema, audio & product placement, Connected TV & streaming, Digital & programmatic buying. Reference clients include Delirium, Solidaris, Darta, Dossche Mills, OMODA&JAECOO, McDonald's .

## Key facts

| Field | Value |
|---|---|
| Type | a battle-tested team |
| Founded | 2012 |
| Location | Populierstraat 82, 8800 Roeselare |
| Website | http://www.hannibal.be |
| LinkedIn | https://www.linkedin.com/company/hannibal-advertising/ |
| Instagram | https://www.instagram.com/hannibalbe/ |
| Founder(s) | co-founders Johan Deketelaere en Kristof Carrein |
| Company number | BE0844.671.446 |
| NACE main activity | 18130 - Prepress- en premediadiensten |
| Expertise | Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Content strategy & editorial, Affiliate marketing, Cinema, audio & product placement, Connected TV & streaming, Digital & programmatic buying, Media analytics & reporting, Media strategy & planning, Offline buying (TV, radio, print, OOH), Paid social, Retail media & marketplaces, Search advertising (SEA), Community management, Influencer & creator marketing, Organic social content, Social strategy & platform mix, UGC sourcing & rights, Website development, Website strategy & UX, Direct marketing & lead management, Email marketing, Marketing automation, Dashboards & reporting, PR strategy & media relations, Employer brand strategy, Recruitment campaigns, Brand activation (incl. guerrilla), Reclamebureau, Full-service, Creative |
| Team (FTE) | 30,5 |
| Tech stack | Drupal, Wordpress, Laravel, Ionic |

## What does Hannibal do?

Full-service agency

Hannibal noemt zichzelf een “battle-tested team van creatives en masterminds”.

Het is een full-service agency: ze branden en rebranden merken, bouwen websites en digitale platformen, en zetten alles in de markt met campagnes (ook radio en tv), performance marketing en social media.

Dat doen ze momenteel met een +-40-tal VTE en deze expertises:

- 1 Digital Director 
- 1 Creative Director 
- 1 Strategic Director 
- 1 Account Director 
- 4 developers
- 6 performance marketeers
- 7 designers
- 4 content marketeers
- 2 videografen
- 2 video editors 
- 3 strategen
- 8 account managers 
Dit alles aangevoerd/aangevuurd door een team van accounts en de twee zaakvoerders/strategen.

Je voelt in alles het dna van de complementaire oprichters: de creatieve merkstrateeg Kristof, en de tech-curious CEO Johan, vermengd met een stevige dosis West-Vlaamse can-do mentaliteit.

Ze werken vooral projectmatig (liefst in een langdurige samenwerking) voor de grotere Belgische KMO die een extern marketingteam of marketingondersteuning kan gebruiken. Dat doen ze over sectoren heen, en zowel voor B2B als B2C.

Waar ze nog in willen groeien: de verdere specialisatie in UX en data.

Zelf omschrijven ze hun cultuur: prikkelend, energiek, veelzijdig, toegewijd, professioneel.

## Where is Hannibal based?

Hannibal is based in Populierstraat 82, 8800 Roeselare, Belgium.

## What expertise does Hannibal have?

- Brand strategy & positioning
- Brand identity & design
- Campaign concepts & big ideas
- Content strategy & editorial
- Affiliate marketing
- Cinema, audio & product placement
- Connected TV & streaming
- Digital & programmatic buying
- Media analytics & reporting
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Paid social
- Retail media & marketplaces
- Search advertising (SEA)
- Community management
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- UGC sourcing & rights
- Website development
- Website strategy & UX
- Direct marketing & lead management
- Email marketing
- Marketing automation
- Dashboards & reporting
- PR strategy & media relations
- Employer brand strategy
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Reclamebureau
- Full-service
- Creative

## Which clients does Hannibal work with?

- Delirium
- Solidaris
- Darta
- Dossche Mills
- OMODA&JAECOO
- McDonald's 

## Who are the competitors of Hannibal?

GBL Studio, BOA, Springbok

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 2.257.297 | € 840.499 | 21,2 |
| 2024 | / | € 2.827.776 | € 1.143.737 | 28,1 |
| 2025 | / | € 2.823.190 | € 591.269 | 30,5 |

## Frequently asked questions

**When was Hannibal founded?** In 2012.

**Where is Hannibal located?** In Roeselare, Belgium.

**What is Hannibal specialised in?** Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Content strategy & editorial, Affiliate marketing, Cinema, audio & product placement.

**How big is Hannibal?** Around 31 full-time equivalents (financial year 2025).

**Who are the clients of Hannibal?** Among others Delirium, Solidaris, Darta, Dossche Mills, OMODA&JAECOO, McDonald's .

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-31. Canonical page: https://www.ikag.be/en/factsheets/hannibal-a-battle-tested-team