# Handlangers

Handlangers is een B2B content en demand generation agency.

**Summary.** Handlangers is a B2B content en demand generation agency. Based in Gent. Founded in 2015. The team is around 16 FTE. Expertise: Packaging design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix. Works for clients in Technologie & software. Reference clients include Hewlett Packard Enterprise, Telenet, Legrand, Vaillant, Decospan, Matexi.

## Key facts

| Field | Value |
|---|---|
| Type | B2B content en demand generation agency |
| Founded | 2015 |
| Location | Lange Violettestraat 94, 9000 Gent |
| Website | https://www.handlangers.com |
| Founder(s) | Kristof Versluys, Julie Sohier, Tom De Smaele |
| Company number | BE0651.799.715 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Packaging design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, Conversion rate optimisation, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Internal communication, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, Content, Online marketing, CRO, Demand generation, Digital marketing, CRM, Data, Lead generation, Performance marketing, SEA, Paid advertising |
| Sectors | Technologie & software |
| Team (FTE) | 16,3 |
| Average client size | 100k |
| Tech stack | Wordpress, Hubspot |

## What does Handlangers do?

Kernactiviteiten:
Handlangers is een full service B2B content en demand generation agency.
Soort klanten:
B2B: IT/Tech, manufacturing & real estate.
Team
Handlangers werkt met een team van ongeveer 30 VTE, waaronder: 2 graphic designers, 2 art-directors, 4 copywriters, 5 projectmanagers, 3 customer success managers, 2 marketing automation specialisten, 3 online marketeers, 1 operations director, 1 business developer.
Zelf omschreven cultuur:
no-nonsense, humor, result-driven, volhardend

## Where is Handlangers based?

Handlangers is based in Lange Violettestraat 94, 9000 Gent, Belgium.

## What expertise does Handlangers have?

- Packaging design
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- Conversion rate optimisation
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Internal communication
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- Content
- Online marketing
- CRO
- Demand generation
- Digital marketing
- CRM
- Data
- Lead generation
- Performance marketing
- SEA
- Paid advertising

## Which sectors does Handlangers work for?

- Technologie & software

## Which clients does Handlangers work with?

- Hewlett Packard Enterprise
- Telenet
- Legrand
- Vaillant
- Decospan
- Matexi

## Who are the competitors of Handlangers?

IO, Springbok, RCA

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 1.601.360 | € 121.360 | 27,2 |
| 2024 | / | € 1.669.598 | € 397.195 | 21,6 |
| 2025 | / | € 1.056.366 | € 111.827 | 16,3 |

## Frequently asked questions

**When was Handlangers founded?** In 2015.

**Where is Handlangers located?** In Gent, Belgium.

**What is Handlangers specialised in?** Packaging design, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Search advertising (SEA), Influencer & creator marketing.

**How big is Handlangers?** Around 16 full-time equivalents (financial year 2025).

**Which sectors does Handlangers work for?** Technologie & software.

**Who are the clients of Handlangers?** Among others Hewlett Packard Enterprise, Telenet, Legrand, Vaillant, Decospan, Matexi.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-09-12. Canonical page: https://www.ikag.be/en/factsheets/handlangers-b2b-content-en-demand-generation-agency