# Handelsreizigers in ideeën

**Summary.** Handelsreizigers in ideeën is an agency. Based in Gent. Founded in 2009. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Events & experiences. Reference clients include UGent, Stad Gent, S.M.A.K., Dag van de Zorg, Schelstraete Delacourt Associates, LOCUS.

## Key facts

| Field | Value |
|---|---|
| Founded | 2009 |
| Location | Rabotstraat 89, 9000 Gent |
| Website | https://www.handelsreizigers.be |
| Company number | BE0810.227.934 |
| NACE main activity | 90391 - Promotie en organisatie van scheppende en uitvoerende kunstevenementen |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Events & experiences |

## What does Handelsreizigers in ideeën do?

Handelsreizigers in ideeën bestaat sinds 2009 en profileert zich als creatief bureau uit Gent. Ze werken rond creatie & reclame, events, strategie en branding & identiteit. De klanten komen vooral uit algemeen b2b/b2c en cultuur en events.

## Where is Handelsreizigers in ideeën based?

Handelsreizigers in ideeën is based in Rabotstraat 89, 9000 Gent, Belgium.

## What expertise does Handelsreizigers in ideeën have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Events & experiences

## Which clients does Handelsreizigers in ideeën work with?

- UGent, Stad Gent, S.M.A.K., Dag van de Zorg, Schelstraete Delacourt Associates, LOCUS

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 94.616 | € 89.733 | / |
| 2024 | / | € 93.774 | € 88.138 | / |
| 2025 | / | € 87.130 | € 75.183 | / |

## Frequently asked questions

**When was Handelsreizigers in ideeën founded?** In 2009.

**Where is Handelsreizigers in ideeën located?** In Gent, Belgium.

**What is Handelsreizigers in ideeën specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Events & experiences.

**Who are the clients of Handelsreizigers in ideeën?** Among others UGent, Stad Gent, S.M.A.K., Dag van de Zorg, Schelstraete Delacourt Associates, LOCUS.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/handelsreizigers-in-idee-n