# Generation Shop

**Summary.** Generation Shop is an agency. Based in Oudenaarde. Founded in 2011. The team is around 2 FTE. Expertise: Paid social, Search advertising (SEA), Website development. Works for clients in Retail & e-commerce. Reference clients include Tintrio, RSC Anderlecht, Neolabo, Vandekerckhove Koffiebranderij.

## Key facts

| Field | Value |
|---|---|
| Founded | 2011 |
| Location | Stationsstraat 25, 9700 Oudenaarde |
| Website | https://generationshop.be/ |
| LinkedIn | https://www.linkedin.com/company/generationshop/ |
| Instagram | https://www.instagram.com/generationshop.be/ |
| Company number | BE0833.397.373 |
| NACE main activity | 73200 - Markt- en opinieonderzoek |
| Expertise | Paid social, Search advertising (SEA), Website development |
| Sectors | Retail & e-commerce |
| Team (FTE) | 1,7 |

## What does Generation Shop do?

Generation Shop is een digitaal bureau (web & platform) met thuisbasis in Oudenaarde, opgericht in 2011. De dienstverlening draait om webdevelopment en paid media (sea/social/display). De klanten komen vooral uit e-commerce / retailmerken met webshops. Namen die publiek aan dit bureau gelinkt worden: Tintrio, RSC Anderlecht, Neolabo en Vandekerckhove Koffiebranderij.

## Where is Generation Shop based?

Generation Shop is based in Stationsstraat 25, 9700 Oudenaarde, Belgium.

## What expertise does Generation Shop have?

- Paid social
- Search advertising (SEA)
- Website development

## Which sectors does Generation Shop work for?

- Retail & e-commerce

## Which clients does Generation Shop work with?

- Tintrio, RSC Anderlecht, Neolabo, Vandekerckhove Koffiebranderij

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2022 | / | € 87.338 | € -23.140 | 2,9 |
| 2023 | / | € 118.334 | € -1.008 | 2,9 |
| 2024 | / | € 86.457 | € 24.694 | 1,7 |

## Frequently asked questions

**When was Generation Shop founded?** In 2011.

**Where is Generation Shop located?** In Oudenaarde, Belgium.

**What is Generation Shop specialised in?** Paid social, Search advertising (SEA), Website development.

**How big is Generation Shop?** Around 2 full-time equivalents (financial year 2024).

**Which sectors does Generation Shop work for?** Retail & e-commerce.

**Who are the clients of Generation Shop?** Among others Tintrio, RSC Anderlecht, Neolabo, Vandekerckhove Koffiebranderij.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2024. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/generation-shop