# Gaga

Gaga is een behavioural design / service design agency. Ze lossen moeilijke problemen op door in te spelen op gedrag en mogelijke veranderingen daarin.

**Summary.** Gaga is a behavioural design agency. Based in Londerzeel. Founded in 2019. The team is around 5 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Behavioural design, Communicatie. Works for clients in Onderwijs & opleiding, Overheid & non-profit, Retail & e-commerce, Zorg & farma. Reference clients include FOD Justitie, Vlaanderen Digitaal, VUB, Sprimoglass, Tapeservice, Roche (pharma), Renowindow, Burger King.

## Key facts

| Field | Value |
|---|---|
| Type | behavioural design agency |
| Founded | 2019 |
| Location | Rossemstraat 42, 1840 Londerzeel |
| Website | https://www.gaga.be/ |
| LinkedIn | https://www.linkedin.com/company/gaga/?viewAsMember=true |
| Instagram | https://www.instagram.com/gaga_tribe/ |
| Founder(s) | Jori Aerden |
| Company number | BE0865.581.478 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Behavioural design, Communicatie |
| Sectors | Onderwijs & opleiding, Overheid & non-profit, Retail & e-commerce, Zorg & farma |
| Team (FTE) | 4,5 |
| Average client size | 60k |

## What does Gaga do?

Solving wicked problems
Gaga is een behavioural design / service design agency. Ze lossen moeilijke problemen op door in te spelen op gedrag en mogelijke veranderingen daarin.
Dat doen ze op dit moment met 7 VTE’s:

- 2 behavioural designers
- 1 designer
- 1 social media manager
- 2 project managers
1 content creator (junior PM/SM-manager)
Wat ze niet doen: websites bouwen, branding.
Zelf omschrijven ze hun cultuur met volgende trefwoorden: hecht, vertrouwen, vrij.

## Where is Gaga based?

Gaga is based in Rossemstraat 42, 1840 Londerzeel, Belgium.

## What expertise does Gaga have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Website strategy & UX
- Behavioural design
- Communicatie

## Which sectors does Gaga work for?

- Onderwijs & opleiding
- Overheid & non-profit
- Retail & e-commerce
- Zorg & farma

## Which clients does Gaga work with?

- FOD Justitie
- Vlaanderen Digitaal
- VUB
- Sprimoglass
- Tapeservice
- Roche (pharma)
- Renowindow
- Burger King

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 513.501 | € 235.964 | 4,7 |
| 2024 | / | € 409.989 | € 135.201 | 5,1 |
| 2025 | / | € 97.859 | € -145.013 | 4,5 |

## Frequently asked questions

**When was Gaga founded?** In 2019.

**Where is Gaga located?** In Londerzeel, Belgium.

**What is Gaga specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Behavioural design, Communicatie.

**How big is Gaga?** Around 5 full-time equivalents (financial year 2025).

**Which sectors does Gaga work for?** Onderwijs & opleiding, Overheid & non-profit, Retail & e-commerce, Zorg & farma.

**Who are the clients of Gaga?** Among others FOD Justitie, Vlaanderen Digitaal, VUB, Sprimoglass, Tapeservice, Roche (pharma), Renowindow, Burger King.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/gaga-behavioural-design-agency