# Follo

**Summary.** Follo is an agency. Based in Gent. Founded in 2022. The team is around 3 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights. Reference clients include HG, Decathlon, CROP, Dutch Vans.

## Key facts

| Field | Value |
|---|---|
| Founded | 2022 |
| Location | Nieuwewandeling 62, 9000 Gent |
| Website | https://folloagency.com/nl-be |
| LinkedIn | https://www.linkedin.com/company/folloagency |
| Instagram | https://www.instagram.com/folloagency |
| Company number | BE0795.537.184 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy, Measurement & attribution strategy, Research & consumer insights, AI-assisted creative production, Campaign concepts & big ideas, Campaign execution, Content strategy & editorial, Connected TV & streaming, Digital & programmatic buying, Media analytics & reporting, Media strategy & planning, Offline buying (TV, radio, print, OOH), Paid social, Retail media & marketplaces, Search advertising (SEA), Social strategy & platform mix, Conversational (chatbots & voice assistants), Conversion rate optimisation, E-commerce (incl. payment), Martech implementation (CDP, consent, tracking), SEO & GEO, Dashboards & reporting, Data engineering (integration, warehouse, DMP), Data science & analytics (incl. predictive modelling), Marketing operations, Tracking & tag management, Recruitment campaigns |
| Team (FTE) | 3,3 |

## What does Follo do?

Sinds 2022 is Follo actief als performance- & mediabureau uit Gent. Het team telt ongeveer 3 medewerkers (VTE). De focus ligt op paid media (sea/social/display), seo, data & analytics en crm & marketing automation. Tot de publiek bekende klanten behoren HG, Decathlon, CROP en Dutch Vans. Follo is een groepsentiteit binnen een grotere structuur.

## Where is Follo based?

Follo is based in Nieuwewandeling 62, 9000 Gent, Belgium.

## What expertise does Follo have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Customer value propositions & business development
- Data & martech strategy
- Marketing strategy
- Measurement & attribution strategy
- Research & consumer insights
- AI-assisted creative production
- Campaign concepts & big ideas
- Campaign execution
- Content strategy & editorial
- Connected TV & streaming
- Digital & programmatic buying
- Media analytics & reporting
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Paid social
- Retail media & marketplaces
- Search advertising (SEA)
- Social strategy & platform mix
- Conversational (chatbots & voice assistants)
- Conversion rate optimisation
- E-commerce (incl. payment)
- Martech implementation (CDP, consent, tracking)
- SEO & GEO
- Dashboards & reporting
- Data engineering (integration, warehouse, DMP)
- Data science & analytics (incl. predictive modelling)
- Marketing operations
- Tracking & tag management
- Recruitment campaigns

## Which clients does Follo work with?

- HG, Decathlon, CROP, Dutch Vans

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 7.545 | € -98.507 | 1,8 |
| 2024 | / | € 232.502 | € 56.170 | 3,0 |
| 2025 | / | € 244.922 | € 6.250 | 3,3 |

## Which awards has Follo won?

European Search Awards: 9 awards, 2x Gold (Most Innovative SEO, Best Use of Data) + 7x Silver - Global Search Awards: 3x Gold (Automotive, Low Budget, Most Innovative SEO) + 1x Silver (AI in Search) - European Search Awards: 6x Gold + 3x Silver (Decathlon, HG, Dutch Vans, Lucardi, Collistar, CROP) - Global Search Awards: 4x Gold, beste bureau van Nederland (Decathlon, HG, CROP) - Feweb Excellence Awards - Dutch Search Awards: Best Agency + 4 awards

- European Search Awards: 9 awards, 2x Gold (Most Innovative SEO, Best Use of Data) + 7x Silver 2026
- Global Search Awards: 3x Gold (Automotive, Low Budget, Most Innovative SEO) + 1x Silver (AI in Search) 2026
- European Search Awards: 6x Gold + 3x Silver (Decathlon, HG, Dutch Vans, Lucardi, Collistar, CROP) 2025
- Global Search Awards: 4x Gold, beste bureau van Nederland (Decathlon, HG, CROP) 2025
- Feweb Excellence Awards 2024, Winner (Maximised Impact Champ)
- Dutch Search Awards: Best Agency + 4 awards 2023

## Frequently asked questions

**When was Follo founded?** In 2022.

**Where is Follo located?** In Gent, Belgium.

**What is Follo specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Customer value propositions & business development, Data & martech strategy, Marketing strategy.

**How big is Follo?** Around 3 full-time equivalents (financial year 2025).

**Who are the clients of Follo?** Among others HG, Decathlon, CROP, Dutch Vans.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/follo