# Focus Advertising

**Summary.** Focus Advertising is an agency. Based in Kortrijk. Founded in 1983. The team is around 15 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution. Works for clients in Bouw & vastgoed, Horeca & toerisme, Overheid & non-profit, Retail & e-commerce. Reference clients include Ardo, Barco, Boss Paints, Cambio, Degroof Petercam, Delta Light, Lamett, Lotus Bakeries, Unilin Panels, VLAM, Versele-Laga, Recticel Insulation, Toerisme Vlaanderen, Van Marcke, Brussel Huisvesting.

## Key facts

| Field | Value |
|---|---|
| Founded | 1983 |
| Location | Gullegemsestraat 44, 8501 Kortrijk |
| Website | https://www.focus-advertising.be |
| LinkedIn | https://www.linkedin.com/company/focus-advertising/ |
| Instagram | https://www.instagram.com/focus_adv/ |
| Company number | BE0424.507.632 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution |
| Sectors | Bouw & vastgoed, Horeca & toerisme, Overheid & non-profit, Retail & e-commerce |
| Team (FTE) | 15,3 |

## What does Focus Advertising do?

Focus Advertising is al ruim veertig jaar actief als creatief bureau uit Heule. Het team telt ongeveer 17 medewerkers (VTE). Het bureau combineert creatie & reclame, strategie en branding & identiteit. Sectorieel richt het bureau zich vooral op duurzame/positieve merken, toerisme, retail en sanitair/installatie.

## Where is Focus Advertising based?

Focus Advertising is based in Gullegemsestraat 44, 8501 Kortrijk, Belgium.

## What expertise does Focus Advertising have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution

## Which sectors does Focus Advertising work for?

- Bouw & vastgoed
- Horeca & toerisme
- Overheid & non-profit
- Retail & e-commerce

## Which clients does Focus Advertising work with?

- Ardo, Barco, Boss Paints, Cambio, Degroof Petercam, Delta Light, Lamett, Lotus Bakeries, Unilin Panels, VLAM, Versele-Laga, Recticel Insulation, Toerisme Vlaanderen, Van Marcke, Brussel Huisvesting

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 6.588.917 | € 1.605.798 | € 136.280 | 16,4 |
| 2024 | € 5.908.597 | € 1.497.746 | € -22.399 | 16,8 |
| 2025 | € 5.316.089 | € 1.235.749 | € -111.058 | 15,3 |

## Frequently asked questions

**When was Focus Advertising founded?** In 1983.

**Where is Focus Advertising located?** In Kortrijk, Belgium.

**What is Focus Advertising specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is Focus Advertising?** Around 15 full-time equivalents (financial year 2025).

**Which sectors does Focus Advertising work for?** Bouw & vastgoed, Horeca & toerisme, Overheid & non-profit, Retail & e-commerce.

**Who are the clients of Focus Advertising?** Among others Ardo, Barco, Boss Paints, Cambio, Degroof Petercam, Delta Light, Lamett, Lotus Bakeries, Unilin Panels, VLAM, Versele-Laga, Recticel Insulation, Toerisme Vlaanderen, Van Marcke, Brussel Huisvesting.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/focus-advertising