# Fight Club

Fight Club is een van oorsprong performance marketing bureau, dat de stap gezet heeft naar een full service aanpak voor merken.

**Summary.** Fight Club is a brand & performance agency. Based in Mechelen. Founded in 2009. The team is around 21 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution. Reference clients include Luikse Siroop, Whirlpool, SnowWorld, PharmaMarket, ZEB, Xandres, Luminus.

## Key facts

| Field | Value |
|---|---|
| Type | brand & performance agency |
| Founded | 2009 |
| Location | H. Consciencestraat 1B, 2800 Mechelen |
| Website | https://www.fightclub.be/ |
| LinkedIn | https://www.linkedin.com/company/fightclub-be/posts/?feedView=all |
| Instagram | https://www.instagram.com/fightclubagency |
| Founder(s) | Customer Collective, Down2Earth, Quanteus, management |
| Company number | BE0809.962.371 |
| NACE main activity | 47120 - Overige niet-gespecialiseerde detailhandel |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, Conversion rate optimisation, E-commerce (incl. payment), Mobile apps & PWAs, SEO & GEO, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), Corporate communication, PR strategy & media relations, Employer brand strategy, Internal communication, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, Digital, Digital marketing, Performance marketing, Branding, Activatie, Advertising, Campagne, Creative, CRO, Full-service, Merkstrategie, Online marketing, Social media, SEO, SEA, Reclamebureau |
| Team (FTE) | 20,8 |
| Average client size | 60k |

## What does Fight Club do?

Digital first full service
Fight Club is een van oorsprong performance marketing bureau, dat de stap gezet heeft naar een full service aanpak voor merken. Ze maken deel uit van de groep Customer Collective.
Ze werken veel voor omnichannel retailers; maar ook over sectoren heen voor finance & insurance, HR, Real Estate, Pharma, tot B2B. Het senior team is georganiseerd in drie clusters: performance (voor alle always-on digitale kanalen), media buying (van zowel de bekende digitale kanalen, als programmatic, DOOH en connected TV), en creative services.
Het creative team werkt op brand positioning en merkstrategie, branding, creatieve concepten en campagnes.
Ze doen dat op dit moment met een 40 VTE, waaronder:

- een sterk account team van 5
- 20-tal performance en media marketeers
- 10-tal in de creative studio.
Wat ze niet doen: development, UX, marketing automation (wordt allemaal in groep Customer Collective gezet)
Zelf omschrijven ze hun cultuur als: open, transparant, partner, respect, solidair, kennis delen.

## Where is Fight Club based?

Fight Club is based in H. Consciencestraat 1B, 2800 Mechelen, Belgium.

## What expertise does Fight Club have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Packaging design
- Product & service design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- Conversion rate optimisation
- E-commerce (incl. payment)
- Mobile apps & PWAs
- SEO & GEO
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- Corporate communication
- PR strategy & media relations
- Employer brand strategy
- Internal communication
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- Digital
- Digital marketing
- Performance marketing
- Branding
- Activatie
- Advertising
- Campagne
- Creative
- CRO
- Full-service
- Merkstrategie
- Online marketing
- Social media
- SEO
- SEA
- Reclamebureau

## Which clients does Fight Club work with?

- Luikse Siroop
- Whirlpool
- SnowWorld
- PharmaMarket
- ZEB
- Xandres
- Luminus

## Who are the competitors of Fight Club?

Bossdata, Semetis, TBWA, Happiness, FamousGrey, Clicktrust, Mutant

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 7.967.046 | € 2.374.360 | € 380.067 | 23,1 |
| 2024 | / | € 2.376.701 | € 24.024 | 22,3 |
| 2025 | / | € 1.593.297 | € -780.062 | 20,8 |

## Which awards has Fight Club won?

Agency of the Year - WebAward.be

- Agency of the Year 2024, Gold (Best Newcomer Agency)
- WebAward.be, Winner (SEA (Web Awards X))

## Frequently asked questions

**When was Fight Club founded?** In 2009.

**Where is Fight Club located?** In Mechelen, Belgium.

**What is Fight Club specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Packaging design, Product & service design.

**How big is Fight Club?** Around 21 full-time equivalents (financial year 2025).

**Who are the clients of Fight Club?** Among others Luikse Siroop, Whirlpool, SnowWorld, PharmaMarket, ZEB, Xandres, Luminus.

---

Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/fight-club-brand-performance-agency