# Federate

Federate helps brands become impossible to ignore through distinctive positioning, bold creative direction and campaigns that leave a lasting impression.

**Summary.** Federate is an agency. Based in Schaarbeek. Founded in 2013. The team is around 3 FTE. Expertise: Brand strategy & positioning, Customer & audience strategy, Marketing strategy, Brand identity & design, Design systems & brand guidelines, Packaging design, Product & service design, Storytelling & narrative. Works for clients in Financieel & verzekeringen, Telecom & media, Voeding & drank. Reference clients include Wallonie Cyclable, Keytrade Bank, Immoweb, itsme®, Belgian Family Brewers, Fluxys, JIMS Fitness, Anthony Martin, Nickel, La Presse.be, BRUZZ, WWF, Save The Children, Pierre Marcolini, Newpharma.

## Key facts

| Field | Value |
|---|---|
| Founded | 2013 |
| Location | Rue Artan 120, 1030 Schaarbeek |
| Website | https://www.federate.eu |
| LinkedIn | https://www.linkedin.com/company/federate-agency/ |
| Instagram | https://www.instagram.com/federate_agency/ |
| Company number | BE0502.404.768 |
| NACE main activity | 62100 - Ontwerpen van computerprogramma’s |
| Expertise | Brand strategy & positioning, Customer & audience strategy, Marketing strategy, Brand identity & design, Design systems & brand guidelines, Packaging design, Product & service design, Storytelling & narrative, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Paid social, Search advertising (SEA), Organic social content, Social strategy & platform mix, SEO & GEO, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Email marketing, Marketing automation, Dashboards & reporting, Corporate communication, PR strategy & media relations, Internal communication, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Sectors | Financieel & verzekeringen, Telecom & media, Voeding & drank |
| Team (FTE) | 2,9 |

## What does Federate do?

We work across branding, communication and advertising but never by the book. Rather than operating as a traditional supplier, we build long-term partnerships with our clients. We are strategically involved, creatively ambitious and deeply invested in every brand we help shape.

Our integrated expertise includes:

- Research and brand strategy
- Brand positioning
- Digital strategy
- Branding and design
- Creative direction
- Campaign development
- Content creation
- Touchpoint and media planning
- Media buying
- Campaign optimisation
Founded in Brussels by a Fleming and a Walloon, we are naturally bilingual and bicultural. 

Since 2013, we have worked closely with ambitious brands as committed, accessible and responsive partners. We believe that caring more about people, brands and results leads to sharper strategies, more powerful creativity and more memorable work.

## Where is Federate based?

Federate is based in Rue Artan 120, 1030 Schaarbeek, Belgium.

## What expertise does Federate have?

- Brand strategy & positioning
- Customer & audience strategy
- Marketing strategy
- Brand identity & design
- Design systems & brand guidelines
- Packaging design
- Product & service design
- Storytelling & narrative
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Paid social
- Search advertising (SEA)
- Organic social content
- Social strategy & platform mix
- SEO & GEO
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Email marketing
- Marketing automation
- Dashboards & reporting
- Corporate communication
- PR strategy & media relations
- Internal communication
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which sectors does Federate work for?

- Financieel & verzekeringen
- Telecom & media
- Voeding & drank

## Which clients does Federate work with?

- Wallonie Cyclable, Keytrade Bank, Immoweb, itsme®, Belgian Family Brewers, Fluxys, JIMS Fitness, Anthony Martin, Nickel, La Presse.be, BRUZZ, WWF, Save The Children, Pierre Marcolini, Newpharma

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 216.753 | € 124 | 3,3 |
| 2024 | / | € 145.277 | € 47.411 | 2,0 |
| 2025 | / | € 190.287 | € 56.466 | 2,9 |

## Frequently asked questions

**When was Federate founded?** In 2013.

**Where is Federate located?** In Schaarbeek, Belgium.

**What is Federate specialised in?** Brand strategy & positioning, Customer & audience strategy, Marketing strategy, Brand identity & design, Design systems & brand guidelines, Packaging design.

**How big is Federate?** Around 3 full-time equivalents (financial year 2025).

**Which sectors does Federate work for?** Financieel & verzekeringen, Telecom & media, Voeding & drank.

**Who are the clients of Federate?** Among others Wallonie Cyclable, Keytrade Bank, Immoweb, itsme®, Belgian Family Brewers, Fluxys, JIMS Fitness, Anthony Martin, Nickel, La Presse.be, BRUZZ, WWF, Save The Children, Pierre Marcolini, Newpharma.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-09-12. Canonical page: https://www.ikag.be/en/factsheets/federate