# Who works at an agency?

**Short answer.** The question that matters is not who works there but who will be on your account, and whether that person was in the pitch room. Ask for names, not job titles, and put them in writing at the start.

An agency's team page is a snapshot and a marketing piece at the same time. The useful question is not who works there, but who will be on your account.

## Where to look

IKAg's factsheets show per agency who is publicly findable, with their role. LinkedIn gives you the same with a date attached: you see who started recently and who left. The social balance sheet in the annual accounts gives the number, not the names, plus arrivals and departures for that year.

Line those three up and you have a reasonable picture: how many people, how stable, and who the key figures are.

## The three questions that count

**1. Who is on my account day to day?** Ask for names and roles, not an org chart. And ask whether those people will be at the table next time.

**2. How many other clients do those people carry?** A strategist on nine accounts is a strategist you see twice a year. That may be enough, but at least you know.

**3. Were these people in the pitch room?** The classic gap between who presents and who works still exists, and it is the most predictable cause of disappointment in the first year.

## Put it in writing

If particular people were decisive in your choice, put their names in the contract, with an agreement on what happens if they are replaced: who decides, with what notice, and whether you may refuse a replacement.

That is not distrust. With median staff turnover of 34.6 percent a year in this market it is simply realistic, and it makes the pitch promise checkable.

## What a team page does not tell you

Who actually makes the work. Many agencies work with regular freelancers and subcontractors, and those rarely appear. That is not a problem, but you are entitled to know who touches your work, certainly when it contains sensitive information.

See also: [how big an agency really is](https://www.ikag.be/en/factsheets/faq/hoe-groot-is-dit-bureau) and [what to ask in a first meeting](https://www.ikag.be/en/factsheets/faq/eerste-gesprek-met-een-bureau).

## Related questions

- [How big is an agency really?](https://www.ikag.be/en/factsheets/faq/hoe-groot-is-dit-bureau): Count full-time equivalents from the social balance sheet, not the faces on the team page. That gap is systematically large at agencies, because freelancers and interns appear on the site but not in the filing.
- [What do I ask in a first meeting with an agency?](https://www.ikag.be/en/factsheets/faq/eerste-gesprek-met-een-bureau): Three questions surface the most: who works on my account day to day, what share of your revenue is your largest client, and which brief did you turn down this year. The third answer tells you the most.
- [What do I put in a contract with an agency?](https://www.ikag.be/en/factsheets/faq/wat-in-een-bureaucontract): Six things decide everything later: the scope, who works on it, how you order more, who holds the rights, how you terminate, and how handover works. The rest is boilerplate.

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IKAg is the business consultant for marketing and agencies in Belgium and the Netherlands. Market figures come from the Agency Barometer, calculated on the annual accounts agencies filed with the National Bank themselves. Figures on pitches and satisfaction come from IKAg-guided processes, and are always presented as such.

- All questions: https://www.ikag.be/en/factsheets/faq
- Last updated: 2026-08-19