# Expliciet

Expliciet is een full-service marketing bureau dat grote B2B familiale bedrijven helpt bij het groeien.

**Summary.** Expliciet is a full service agency. Based in Hasselt. Founded in 2012. The team is around 30 FTE. Expertise: Brand identity & design, Campaign concepts & big ideas, Search advertising (SEA), Website development, Employer brand strategy, Branding, Campagne, Creative. Works for clients in Bouw & vastgoed, Industrie & productie, Overheid & non-profit, Retail & e-commerce. Reference clients include Job Talent, Noba, Van Havermaet, Houben, Tennis Vlaanderen, Immoweb,   KeyTrade..

## Key facts

| Field | Value |
|---|---|
| Type | full service agency |
| Founded | 2012 |
| Location | Sint-Truidersteenweg 142, 3500 Hasselt |
| Website | https://www.expliciet.be/ |
| LinkedIn | https://www.linkedin.com/company/expliciet/ |
| Instagram | https://www.instagram.com/expliciet/ |
| Founder(s) | Jan Martens, Maarten Princen, Goose Thing |
| Company number | BE0822.798.639 |
| NACE main activity | 63910 - Activiteiten van webportalen |
| Expertise | Brand identity & design, Campaign concepts & big ideas, Search advertising (SEA), Website development, Employer brand strategy, Branding, Campagne, Creative, Digital marketing, Employer branding, Full-service, Marketing voor KMO's, Online marketing, Web development, Reclamebureau |
| Sectors | Bouw & vastgoed, Industrie & productie, Overheid & non-profit, Retail & e-commerce |
| Team (FTE) | 30,1 |
| Average client size | 75k |

## What does Expliciet do?

Full service voor familale bedrijven
Expliciet is een full-service marketing bureau dat grote B2B familiale bedrijven helpt bij het groeien. Ze verzorgen positionering en merkstrategie, marketing en communicatie strategie, en de executie en uitrol hiervan over alle relevante kanalen. 
Daardoor versterken ze de merkidentiteit en salesfunnel van bedrijven, en verzorgen interne communicatie en employer branding. 
Hoewel ze vooral digitale know-how inzetten (webdesign, online marketing), gebruiken ze ook niet-digitale tactieken (packaging design, beursstand, tv).
Ze doen dat op dit moment met 37 VTE, waaronder:

- 5 creative designers
- 5 webdevelopers
- 4 copywriters
- 5 performance marketeers
- 2 strategen
- 8 account & project managers
Wat ze niet doen: complex development, apps, overheidscommunicatie.
Waarin ze willen groeien: corporate klanten.
Zelf omschrijven ze hun cultuur als: zacht, warm, jong, open, familiair.

## Where is Expliciet based?

Expliciet is based in Sint-Truidersteenweg 142, 3500 Hasselt, Belgium.

## What expertise does Expliciet have?

- Brand identity & design
- Campaign concepts & big ideas
- Search advertising (SEA)
- Website development
- Employer brand strategy
- Branding
- Campagne
- Creative
- Digital marketing
- Employer branding
- Full-service
- Marketing voor KMO's
- Online marketing
- Web development
- Reclamebureau

## Which sectors does Expliciet work for?

- Bouw & vastgoed
- Industrie & productie
- Overheid & non-profit
- Retail & e-commerce

## Which clients does Expliciet work with?

- Job Talent
- Noba
- Van Havermaet
- Houben
- Tennis Vlaanderen
- Immoweb
-   KeyTrade.

## Who are the competitors of Expliciet?

RCA, Yappa, Hands, iO

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 2.311.911 | € 627.022 | 29,3 |
| 2024 | / | € 2.661.723 | € 774.348 | 31,9 |
| 2025 | / | € 3.203.090 | € 1.150.428 | 30,1 |

## Frequently asked questions

**When was Expliciet founded?** In 2012.

**Where is Expliciet located?** In Hasselt, Belgium.

**What is Expliciet specialised in?** Brand identity & design, Campaign concepts & big ideas, Search advertising (SEA), Website development, Employer brand strategy, Branding.

**How big is Expliciet?** Around 30 full-time equivalents (financial year 2025).

**Which sectors does Expliciet work for?** Bouw & vastgoed, Industrie & productie, Overheid & non-profit, Retail & e-commerce.

**Who are the clients of Expliciet?** Among others Job Talent, Noba, Van Havermaet, Houben, Tennis Vlaanderen, Immoweb,   KeyTrade..

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-09-24. Canonical page: https://www.ikag.be/en/factsheets/expliciet-full-service-agency