# Dentsu

**Summary.** Dentsu is an agency. Based in Watermaal-Bosvoorde. Founded in 2021. The team is around 23 FTE. Expertise: Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling). Reference clients include KPN, Heineken, Zalando, HEMA, a.s.r., PwC.

## Key facts

| Field | Value |
|---|---|
| Founded | 2021 |
| Location | Vorstlaan 24, 1170 Watermaal-Bosvoorde |
| Website | https://www.dentsu.com/nl/nl |
| LinkedIn | https://www.linkedin.com/company/dentsu-benelux/ |
| Instagram | https://www.instagram.com/dentsu_benelux/ |
| Company number | BE0766.997.311 |
| NACE main activity | 73120 - Mediarepresentatie |
| Expertise | Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling) |
| Team (FTE) | 23,1 |

## What does Dentsu do?

Vanuit Watermaal-Bosvoorde werkt Dentsu sinds 2021 als performance- & mediabureau. Er werken ongeveer 23 mensen, uitgedrukt in voltijdse equivalenten. De focus ligt op paid media (sea/social/display), data & analytics en crm & marketing automation. Uit de publiek bekende klantenlijst: KPN, Heineken, Zalando, HEMA, a.s.r., PwC. Dentsu is een groepsentiteit binnen Dentsu.

## Where is Dentsu based?

Dentsu is based in Vorstlaan 24, 1170 Watermaal-Bosvoorde, Belgium.

## What expertise does Dentsu have?

- Paid social
- Search advertising (SEA)
- CRM & lifecycle strategy
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)

## Which clients does Dentsu work with?

- KPN, Heineken, Zalando, HEMA, a.s.r., PwC

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 3.582.599 | € 1.149.939 | € -732.392 | 19,9 |
| 2024 | € 5.182.517 | € 2.623.985 | € 777.212 | 21,0 |
| 2025 | € 5.138.472 | € 2.129.152 | € 184.621 | 23,1 |

## Which awards has Dentsu won?

3x IAB MIXX Awards - 2x Effie Awards Belgium

- IAB MIXX Awards 2025, Silver (SEO) - AEG Electrolux
- IAB MIXX Awards 2020, Gold (Best International Tool)
- Effie Awards Belgium 2019, Bronze - Médicaments abordables — EG
- Effie Awards Belgium 2019, Bronze - Jupiler 0,0% — AB Inbev
- IAB MIXX Awards 2019, Bronze (Best Brand Engagement) - AB InBev

## Frequently asked questions

**When was Dentsu founded?** In 2021.

**Where is Dentsu located?** In Watermaal-Bosvoorde, Belgium.

**What is Dentsu specialised in?** Paid social, Search advertising (SEA), CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling).

**How big is Dentsu?** Around 23 full-time equivalents (financial year 2025).

**Who are the clients of Dentsu?** Among others KPN, Heineken, Zalando, HEMA, a.s.r., PwC.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/dentsu