# BossData

BossData vertaalt data-inzichten naar strategie & creatieve campagnes.

**Summary.** BossData is a digitaal marketing agency. Based in Antwerpen. Founded in 2011. The team is around 27 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial. Works for clients in Retail & e-commerce. Reference clients include Streamz, Sleepworld, Het Poetsbureau, Kwantum, Standaard Boekhandel, Dockx, ERA, Smartphoto.

## Key facts

| Field | Value |
|---|---|
| Type | digitaal marketing agency |
| Founded | 2011 |
| Location | Broederminstraat 9, 2018 Antwerpen |
| Website | https://bossdata.be/ |
| LinkedIn | https://www.linkedin.com/company/bossdata---balushops/ |
| Instagram | https://www.instagram.com/bossdata.be |
| Founder(s) | ZIGT |
| Company number | BE0839.859.652 |
| NACE main activity | 47120 - Overige niet-gespecialiseerde detailhandel |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, Conversion rate optimisation, E-commerce (incl. payment), SEO & GEO, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Email marketing, Marketing automation, Dashboards & reporting, Data science & analytics (incl. predictive modelling), PR strategy & media relations, Employer brand strategy, Recruitment campaigns, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships, Digital marketing, Online marketing, SEA, Performance marketing, CRO, Lead generation, SEO, E-mail marketing |
| Sectors | Retail & e-commerce |
| Team (FTE) | 27,1 |
| Average client size | 200k |

## What does BossData do?

We zijn een digitaal marketing agency dat buikgevoel achterwege laat door data-inzichten te vertalen naar strategie & creatieve campagnes, die zowel op korte termijn in sales vertalen als een sterkere merkwaarde op de lange termijn.
Klanten:
Retailers, dienstenbedrijven en webshops - die digitaal al een bepaalde maturiteit hebben, en nu klaar zijn om de volgende stap te nemen.
Zelfomschreven cultuur:
Datagedreven, Strategisch, High intensity
Team:
4 strategen
5 contentstrategen & copywriters
2 video/motion/grafisch designers
14 marketing consultants
3 tech/data/BI consultants

## Where is BossData based?

BossData is based in Broederminstraat 9, 2018 Antwerpen, Belgium.

## What expertise does BossData have?

- AI & innovation strategy
- Brand strategy & positioning
- Customer & audience strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- Conversion rate optimisation
- E-commerce (incl. payment)
- SEO & GEO
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Email marketing
- Marketing automation
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- PR strategy & media relations
- Employer brand strategy
- Recruitment campaigns
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships
- Digital marketing
- Online marketing
- SEA
- Performance marketing
- CRO
- Lead generation
- SEO
- E-mail marketing

## Which sectors does BossData work for?

- Retail & e-commerce

## Which clients does BossData work with?

- Streamz
- Sleepworld
- Het Poetsbureau
- Kwantum
- Standaard Boekhandel
- Dockx
- ERA
- Smartphoto
- Neuhaus

## Who are the competitors of BossData?

Semetis, OMCollective, Fightclub, Clicktrust, Ants

## Which partners does BossData work with?

ZIGT (full service bureau), Dexter Agency (CRO), THECREATORS. (Wordpress development)

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 2.051.500 | € 186.503 | 29,3 |
| 2024 | / | € 2.921.424 | € 755.555 | 27,7 |
| 2025 | / | € 2.554.205 | € 438.265 | 27,1 |

## Which awards has BossData won?

IAB MIXX Awards

- IAB MIXX Awards 2025, Silver (Search Advertising) - Go4Jobs

## Frequently asked questions

**When was BossData founded?** In 2011.

**Where is BossData located?** In Antwerpen, Belgium.

**What is BossData specialised in?** AI & innovation strategy, Brand strategy & positioning, Customer & audience strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is BossData?** Around 27 full-time equivalents (financial year 2025).

**Which sectors does BossData work for?** Retail & e-commerce.

**Who are the clients of BossData?** Among others Streamz, Sleepworld, Het Poetsbureau, Kwantum, Standaard Boekhandel, Dockx, ERA, Smartphoto.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/bossdata-digitaal-marketing-agency