# Bonana

BONANA is een Revenue Operations bureau dat voor commerciële groei zorgt dmv van juiste technology, data, process & playbooks in HubSpot.

**Summary.** Bonana is a revenue operations agency. Based in Heusden-Zolder. Founded in 2023. Expertise: AI & innovation strategy, Marketing strategy, Measurement & attribution strategy, Martech implementation (CDP, consent, tracking), Website strategy & UX, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting. Reference clients include Spacewell, Payflip, Huswell, Belisol, Intervest, AXI Digital.

## Key facts

| Field | Value |
|---|---|
| Type | revenue operations agency |
| Founded | 2023 |
| Location | Ubbelstraat 13 bus 1, 3550 Heusden-Zolder |
| Website | https://bonana.com/ |
| LinkedIn | https://www.linkedin.com/company/bonana-agency/ |
| Founder(s) | Martijn Plessers, Jasey Tielen & Rogier Duin |
| Company number | BE1017.327.981 |
| NACE main activity | 70200 - Activiteiten van adviesbureaus op het gebied van bedrijfsvoering en overig managementadvies |
| Expertise | AI & innovation strategy, Marketing strategy, Measurement & attribution strategy, Martech implementation (CDP, consent, tracking), Website strategy & UX, CRM & lifecycle strategy, Marketing automation, Dashboards & reporting, Data engineering (integration, warehouse, DMP), GDPR, privacy & compliance, Marketing operations, Growth marketing, Lead generation, Web development |
| Average client size | 30k |
| Tech stack | Hubspot |

## What does Bonana do?

Expertise
Voor B2B SaaS en professionele dienstverleners die worstelen met hun HubSpot, is BONANA hét Revenue Operations bureau dat voor commerciële groei zorgt dmv van juiste technology, data, process & playbooks in HubSpot.
Website, Marketing Automation, Revenue Operations

Voor welk soort klanten werk je het liefste?
Onze ideale klanten zijn gefinancierde B2B SaaS startups en scale-ups (10-100 medewerkers) en groeigerichte professionele dienstverleners (50-500 medewerkers) in België en Nederland. Deze bedrijven hebben HubSpot geïmplementeerd maar worstelen met lage adoptie, onbetrouwbare rapportages en gefragmenteerde processen tussen sales, marketing en customer success. Hun leidinggevenden willen hun go-to-market strategie professionaliseren door technologie, data en teams beter op elkaar af te stemmen, maar missen de gespecialiseerde RevOps expertise om dit intern te realiseren.
Als klanten jouw cultuur in kernwoorden moeten beschrijven, welke woorden gebruiken ze dan?
Direct, Pioniers, Tech-savy
Team
3 founders (strategen), 1 COO, 7 RevOps consultants, 1 back-end, 2 designers, 1 project manager, 1 marketeer

## Where is Bonana based?

Bonana is based in Ubbelstraat 13 bus 1, 3550 Heusden-Zolder, Belgium.

## What expertise does Bonana have?

- AI & innovation strategy
- Marketing strategy
- Measurement & attribution strategy
- Martech implementation (CDP, consent, tracking)
- Website strategy & UX
- CRM & lifecycle strategy
- Marketing automation
- Dashboards & reporting
- Data engineering (integration, warehouse, DMP)
- GDPR, privacy & compliance
- Marketing operations
- Growth marketing
- Lead generation
- Web development

## Which clients does Bonana work with?

- Spacewell
- Payflip
- Huswell
- Belisol
- Intervest
- AXI Digital

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2025 | / | € 154.609 | € 153.610 | / |

## Frequently asked questions

**When was Bonana founded?** In 2023.

**Where is Bonana located?** In Heusden-Zolder, Belgium.

**What is Bonana specialised in?** AI & innovation strategy, Marketing strategy, Measurement & attribution strategy, Martech implementation (CDP, consent, tracking), Website strategy & UX, CRM & lifecycle strategy.

**Who are the clients of Bonana?** Among others Spacewell, Payflip, Huswell, Belisol, Intervest, AXI Digital.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/bonana-revenue-operations-agency