# Blue2purple

**Summary.** Blue2purple is an agency. Based in Watermaal-Bosvoorde. Founded in 2008. The team is around 4 FTE. Expertise: Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning. Works for clients in Automotive & mobiliteit, Financieel & verzekeringen, Retail & e-commerce, Voeding & drank, Zorg & farma. Reference clients include Haier, Somfy, Auto5, Cetelem, INAMI, Nissan, Pizza Hut, Warner Bros., Cointreau.

## Key facts

| Field | Value |
|---|---|
| Founded | 2008 |
| Location | Av. Boulevard du Souverain 25, 1170 Watermaal-Bosvoorde |
| Website | https://www.blue2purple.com |
| LinkedIn | https://www.linkedin.com/company/blue2purple/ |
| Instagram | https://www.instagram.com/blue2purple/ |
| Company number | BE0895.341.078 |
| NACE main activity | 63100 - Computerinfrastructuur, gegevensverwerking, hosting en aanverwante activiteiten |
| Expertise | Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial, Digital & programmatic buying, Media strategy & planning, Offline buying (TV, radio, print, OOH), Search advertising (SEA), Influencer & creator marketing, Organic social content, Social strategy & platform mix, E-commerce (incl. payment), SEO & GEO, Dashboards & reporting, Data science & analytics (incl. predictive modelling), PR strategy & media relations, Employer brand strategy, Recruitment campaigns |
| Sectors | Automotive & mobiliteit, Financieel & verzekeringen, Retail & e-commerce, Voeding & drank, Zorg & farma |
| Team (FTE) | 4,3 |

## What does Blue2purple do?

Blue2purple, opgericht in 2008, is een performance- & mediabureau uit Watermaal-Bosvoorde. De bezetting ligt rond 4 VTE. De dienstverlening draait om paid media (sea/social/display) en seo. Het zwaartepunt ligt bij opdrachtgevers uit grote merken/corporates (retail, banking, verzekeringen en luchtvaart.

## Where is Blue2purple based?

Blue2purple is based in Av. Boulevard du Souverain 25, 1170 Watermaal-Bosvoorde, Belgium.

## What expertise does Blue2purple have?

- Brand strategy & positioning
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution
- Performance creative & DCO
- Content strategy & editorial
- Digital & programmatic buying
- Media strategy & planning
- Offline buying (TV, radio, print, OOH)
- Search advertising (SEA)
- Influencer & creator marketing
- Organic social content
- Social strategy & platform mix
- E-commerce (incl. payment)
- SEO & GEO
- Dashboards & reporting
- Data science & analytics (incl. predictive modelling)
- PR strategy & media relations
- Employer brand strategy
- Recruitment campaigns

## Which sectors does Blue2purple work for?

- Automotive & mobiliteit
- Financieel & verzekeringen
- Retail & e-commerce
- Voeding & drank
- Zorg & farma

## Which clients does Blue2purple work with?

- Haier, Somfy, Auto5, Cetelem, INAMI, Nissan, Pizza Hut, Warner Bros., Cointreau

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 710.641 | € 174.618 | 6,5 |
| 2024 | / | € 542.618 | € 208.061 | 4,2 |
| 2025 | / | € 767.176 | € 435.695 | 4,3 |

## Frequently asked questions

**When was Blue2purple founded?** In 2008.

**Where is Blue2purple located?** In Watermaal-Bosvoorde, Belgium.

**What is Blue2purple specialised in?** Brand strategy & positioning, Brand identity & design, Campaign concepts & big ideas, Campaign execution, Performance creative & DCO, Content strategy & editorial.

**How big is Blue2purple?** Around 4 full-time equivalents (financial year 2025).

**Which sectors does Blue2purple work for?** Automotive & mobiliteit, Financieel & verzekeringen, Retail & e-commerce, Voeding & drank, Zorg & farma.

**Who are the clients of Blue2purple?** Among others Haier, Somfy, Auto5, Cetelem, INAMI, Nissan, Pizza Hut, Warner Bros., Cointreau.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/blue2purple