# Becoming

**Summary.** Becoming is an agency. Based in Schaarbeek. Founded in 1996. The team is around 21 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution. Reference clients include Delhaize, Lilly, McCain, Tarte à moi, SPF/FOD, VISITWallonia, Kinlys, Maison La Lorraine, BCS Butterfly, Entremont, Bel.

## Key facts

| Field | Value |
|---|---|
| Founded | 1996 |
| Location | Henri Evenepoelstraat 9, 1030 Schaarbeek |
| Website | https://lielens.be/ |
| LinkedIn | https://www.linkedin.com/company/lielensagency/ |
| Instagram | https://www.instagram.com/lielensagency/ |
| Company number | BE0459.374.974 |
| NACE main activity | 73110 - Activiteiten van reclamebureaus |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution |
| Team (FTE) | 21,1 |

## What does Becoming do?

Lielens is al ruim dertig jaar actief als brandingbureau uit Schaarbeek. Er werken ongeveer 21 mensen, uitgedrukt in voltijdse equivalenten. De focus ligt op strategie, branding & identiteit en creatie & reclame. De klanten komen vooral uit merken/corporate breed.

## Where is Becoming based?

Becoming is based in Henri Evenepoelstraat 9, 1030 Schaarbeek, Belgium.

## What expertise does Becoming have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution

## Which clients does Becoming work with?

- Delhaize, Lilly, McCain, Tarte à moi, SPF/FOD, VISITWallonia, Kinlys, Maison La Lorraine, BCS Butterfly, Entremont, Bel

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 9.014.238 | € 683.698 | € -172.003 | 15,7 |
| 2024 | / | € 1.407.260 | € 83.008 | 13,4 |
| 2025 | / | € 1.932.087 | € 59.071 | 21,1 |

## Frequently asked questions

**When was Becoming founded?** In 1996.

**Where is Becoming located?** In Schaarbeek, Belgium.

**What is Becoming specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is Becoming?** Around 21 full-time equivalents (financial year 2025).

**Who are the clients of Becoming?** Among others Delhaize, Lilly, McCain, Tarte à moi, SPF/FOD, VISITWallonia, Kinlys, Maison La Lorraine, BCS Butterfly, Entremont, Bel.

---

Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-27. Canonical page: https://www.ikag.be/en/factsheets/becoming