# BBDO

**Summary.** BBDO is an agency. Based in Sint-Jans-Molenbeek. The team is around 10 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution. Works for clients in Financieel & verzekeringen, Retail & e-commerce, Voeding & drank. Reference clients include INNO, hey!, Gazet Van Antwerpen, Panos, Kids Unplugged, Lidl.

## Key facts

| Field | Value |
|---|---|
| Location | Scheldestraat 122, 1080 Sint-Jans-Molenbeek |
| Website | https://www.bbdo.be |
| LinkedIn | https://www.linkedin.com/company/bbdobelgium/ |
| Instagram | https://www.instagram.com/bbdobelgium/ |
| Company number | BE0407.245.392 |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution |
| Sectors | Financieel & verzekeringen, Retail & e-commerce, Voeding & drank |
| Team (FTE) | 9,8 |

## What does BBDO do?

BBDO is een creatief bureau uit Sint-Jans-Molenbeek. Met ongeveer 86 VTE is dit een groot bureau. Het bureau bundelt 7 vennootschappen; de cijfers hierboven tellen ze samen. Het aanbod bestrijkt creatie & reclame, strategie en branding & identiteit. Het zwaartepunt ligt bij opdrachtgevers uit grote merken, retail, verzekeringen en fmcg. Publiek gekende klanten zijn onder meer INNO, hey!, Gazet Van Antwerpen en Panos. BBDO is een groepsentiteit binnen Omnicom Group.

## Where is BBDO based?

BBDO is based in Scheldestraat 122, 1080 Sint-Jans-Molenbeek, Belgium.

## What expertise does BBDO have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Campaign concepts & big ideas
- Campaign execution

## Which sectors does BBDO work for?

- Financieel & verzekeringen
- Retail & e-commerce
- Voeding & drank

## Which clients does BBDO work with?

- INNO, hey!, Gazet Van Antwerpen, Panos, Kids Unplugged, Lidl

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2021 | € 3.032.645 | € 603.962 | € -39.179 | 10,5 |
| 2022 | € 2.380.580 | € 666.165 | € 27.657 | 10,3 |
| 2023 | € 2.453.682 | € 794.962 | € 20.429 | 9,8 |

## Which awards has BBDO won?

23x Effie Awards Belgium - 18x Creative Belgium Awards - 5x IAB MIXX Awards - 3x Cannes Lions - 2x Best of Activation - 2x Eurobest - Agency of the Year

- Agency of the Year 2026, Bronze (Agency of the Year) - Best Comeback Agency
- Effie Awards Belgium 2025, Silver - Win for Life — Loterie Nationale
- Effie Awards Belgium 2025, Silver - La Bourse, c'est Bolero — Bolero
- IAB MIXX Awards 2025, Silver (Video Advertising) - hey!
- IAB MIXX Awards 2025, Bronze (Direct Response/Lead Generation) - Mercedes
- Creative Belgium Awards 2024, Grand Prix (Grand Prix)
- Effie Awards Belgium 2024, Bronze - 15 millions d'euros économisés — Toyota
- Effie Awards Belgium 2024, Bronze - Brand assets — hey!
- Effie Awards Belgium 2023, Bronze - Performances exceptionnelles — Toyota
- Effie Awards Belgium 2023, Bronze - Goût de l'imagination — Pauwel Kwak
- Effie Awards Belgium 2023, Bronze - Subito — Loterie Nationale
- Effie Awards Belgium 2023, Silver - Blind gesprongen — VDAB
- Effie Awards Belgium 2023, Silver - Roi des promotions — Kruidvat
- Best of Activation 2022, Gold (Best of Activation - Brand Building) - Blind Gesprongen / VDAB
- Best of Activation 2022, Gold (Best of Activation - Innovative Idea) - Red Beer / Jupiler
- Cannes Lions 2022, Grand Prix (PR Lion) - The Breakaway / Decathlon
- Cannes Lions 2022, Grand Prix (Creative Strategy Lion) - The Breakaway / Decathlon
- Effie Awards Belgium 2022, Bronze - Les jeunes et la cigarette — Kom op tegen Kanker
- Creative Belgium Awards 2020, Gold (Integrated) - The Value of Fresh / Lidl
- Creative Belgium Awards 2020, Gold (Digital) - -60% culture / State of the Arts

## Frequently asked questions

**When was BBDO founded?** Not known.

**Where is BBDO located?** In Sint-Jans-Molenbeek, Belgium.

**What is BBDO specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Campaign concepts & big ideas, Campaign execution.

**How big is BBDO?** Around 10 full-time equivalents (financial year 2023).

**Which sectors does BBDO work for?** Financieel & verzekeringen, Retail & e-commerce, Voeding & drank.

**Who are the clients of BBDO?** Among others INNO, hey!, Gazet Van Antwerpen, Panos, Kids Unplugged, Lidl.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2023. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/bbdo