# Base Design

**Summary.** Base Design is an agency. Based in Sint-Gillis. Founded in 2015. The team is around 1 FTE. Expertise: AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Organic social content, Social strategy & platform mix, E-commerce (incl. payment). Works for clients in Horeca & toerisme, Retail & e-commerce. Reference clients include The Hyundai Department Store, Kanal-Centre Pompidou, Alliance Graphique Internationale, Grand Palais, DoorDash, 12 Matcha, Abel, QoQa, Caudalie, Rock & Roll Hall of Fame, Bongénie, Art Gallery of South Australia, Samsara, The Goodtime Hotel, Rooster Beers.

## Key facts

| Field | Value |
|---|---|
| Founded | 2015 |
| Location | Chemin de Forest 62 b5, 1060 Sint-Gillis |
| Website | https://www.basedesign.com |
| LinkedIn | https://www.linkedin.com/company/base-design/ |
| Instagram | https://www.instagram.com/base_design/ |
| Company number | BE0645.499.564 |
| NACE main activity | 74111 - Ontwerpen van textielpatronen, kleding, juwelen, meubels en decoratieartikelen |
| Expertise | AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Organic social content, Social strategy & platform mix, E-commerce (incl. payment), Mobile apps & PWAs, Website development, Website strategy & UX, CRM & lifecycle strategy, Direct marketing & lead management, Marketing automation, Corporate communication, Internal communication, Brand activation (incl. guerrilla), Events & experiences, Sponsorship & partnerships |
| Sectors | Horeca & toerisme, Retail & e-commerce |
| Team (FTE) | 1,4 |

## What does Base Design do?

Base Design werkt ruim tien jaar als brandingbureau uit Sint-Gillis. Ze werken rond strategie, branding & identiteit en ux/ui design. De klanten komen vooral uit internationale corporate merken, arts & culture, hospitality en retail.

## Where is Base Design based?

Base Design is based in Chemin de Forest 62 b5, 1060 Sint-Gillis, Belgium.

## What expertise does Base Design have?

- AI & innovation strategy
- Brand strategy & positioning
- Brand identity & design
- Packaging design
- Product & service design
- Organic social content
- Social strategy & platform mix
- E-commerce (incl. payment)
- Mobile apps & PWAs
- Website development
- Website strategy & UX
- CRM & lifecycle strategy
- Direct marketing & lead management
- Marketing automation
- Corporate communication
- Internal communication
- Brand activation (incl. guerrilla)
- Events & experiences
- Sponsorship & partnerships

## Which sectors does Base Design work for?

- Horeca & toerisme
- Retail & e-commerce

## Which clients does Base Design work with?

- The Hyundai Department Store, Kanal-Centre Pompidou, Alliance Graphique Internationale, Grand Palais, DoorDash, 12 Matcha, Abel, QoQa, Caudalie, Rock & Roll Hall of Fame, Bongénie, Art Gallery of South Australia, Samsara, The Goodtime Hotel, Rooster Beers

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | / | € 374.046 | € 345.855 | 0,0 |
| 2024 | / | € 319.605 | € 214.749 | 1,0 |
| 2025 | / | € 377.047 | € 270.323 | 1,4 |

## Frequently asked questions

**When was Base Design founded?** In 2015.

**Where is Base Design located?** In Sint-Gillis, Belgium.

**What is Base Design specialised in?** AI & innovation strategy, Brand strategy & positioning, Brand identity & design, Packaging design, Product & service design, Organic social content.

**How big is Base Design?** Around 1 full-time equivalent (financial year 2025).

**Which sectors does Base Design work for?** Horeca & toerisme, Retail & e-commerce.

**Who are the clients of Base Design?** Among others The Hyundai Department Store, Kanal-Centre Pompidou, Alliance Graphique Internationale, Grand Palais, DoorDash, 12 Matcha, Abel, QoQa, Caudalie, Rock & Roll Hall of Fame, Bongénie, Art Gallery of South Australia, Samsara, The Goodtime Hotel, Rooster Beers.

---

Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-09-12. Canonical page: https://www.ikag.be/en/factsheets/base-design