# Superellipse

Superellipse is een gerenomeerd design- en innovatiebureau voor product design, engineering, branding, service design, digital design, spatial design en strategie. Al 30 jaar met 70+ design awards.

**Summary.** Superellipse is a product design, engineering en branding agency. Based in Mechelen. Founded in 1994. The team is around 37 FTE. Expertise: Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Branding, Digital product studio, Immersive experiences, Merkstrategie. Works for clients in Industrie & productie, Retail & e-commerce, Sport & entertainment, Technologie & software, Zorg & farma. Reference clients include Fairphone, Colruyt, Tomorrowland, Ontex, Samsonite, Niko, Kambukka, Moonbird.

## Key facts

| Field | Value |
|---|---|
| Type | product design, engineering en branding agency |
| Founded | 1994 |
| Location | Borchtstraat 30, 2800 Mechelen |
| Website | https://www.achilles.be/ |
| LinkedIn | https://www.linkedin.com/company/superellipse-innovation-agency/ |
| Instagram | https://www.instagram.com/superellipse.be |
| Founder(s) | Jürgen Oskamp, Koen Elsen, Colruyt Group |
| Company number | BE0691.752.926 |
| NACE main activity | 74112 - Activiteiten van industriële designers |
| Expertise | Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Branding, Digital product studio, Immersive experiences, Merkstrategie, Product design |
| Sectors | Industrie & productie, Retail & e-commerce, Sport & entertainment, Technologie & software, Zorg & farma |
| Team (FTE) | 37,3 |
| Average client size | 10k-200k |

## What does Superellipse do?

Superellipse is een Belgisch design- en innovatiebureau uit de fusie van Achilles Design en Studio Dott. Ruim 30 jaar ervaring, 50+ experten en drie studio's: Mechelen, Antwerpen en Genk. Onze aanpak: eerst nadenken, dan bedenken.

Diensten:

- Product design en engineering: productontwikkeling van idee tot productieklaar product, met eigen prototyping atelier en sterke focus op usability. Ze onderscheiden zich door een grote expertise in industrialisatie.
- Strategische branding en packaging design: positionering, merkstrategie, visuele identiteit
- Service design: customer journeys, service blueprints, betere dienstverlening.
- Digital design: UX/UI design, apps, platformen en design systems
- Spatial design: winkels, kantoren, loketten en publieke ruimtes. Met een sterke specialisatie in wayfinding.
- Innovatiestrategie: visie, businessmodellen, co-creatie en validatie
Waarom klanten voor Superellipse kiezen:

- Designers, ingenieurs en strategen in een team, van strategie tot marktintroductie
- 70+ internationale design awards (Red Dot, iF, Henry van de Velde, Core77)
- Meer dan 300 patenten
- ISO 13485 gecertificeerd voor medische technologie
- Sectoren: healthcare en medtech, industrie, sport, consumer goods, food en retail, mobiliteit en publieke sector.
Superellipse werkt met een team van meer dan 40 VTE, waaronder:

- 13 industrial designers
- 8 engineers (biomedical, mechanical, electronics, …)
- 3 digital & interaction designers
- 8 grafici (brand designers)
- 4 service & space designers
- 2 innovation consultants
Wat ze niet doen: campagnes, development.

Zelf omschrijven ze hun cultuur als: senior, hands-on, zelfsturend.

## Where is Superellipse based?

Superellipse is based in Borchtstraat 30, 2800 Mechelen, Belgium.

## What expertise does Superellipse have?

- Brand strategy & positioning
- Marketing strategy
- Brand identity & design
- Website strategy & UX
- Branding
- Digital product studio
- Immersive experiences
- Merkstrategie
- Product design

## Which sectors does Superellipse work for?

- Industrie & productie
- Retail & e-commerce
- Sport & entertainment
- Technologie & software
- Zorg & farma

## Which clients does Superellipse work with?

- Fairphone
- Colruyt
- Tomorrowland
- Ontex
- Samsonite
- Niko
- Kambukka
- Moonbird

## Key financials

Source: NBB annual accounts. "/" means not filed (abbreviated format); FTE = average number of full-time equivalents.

| Year | Revenue | Gross margin | EBITDA | FTE |
|---|---|---|---|---|
| 2023 | € 4.356.608 | € 2.927.606 | € 9.489 | 36,9 |
| 2024 | € 4.968.411 | € 3.158.571 | € -393.638 | 37,3 |
| 2025 | € 4.906.994 | € 3.097.962 | € 175.532 | 37,3 |

## Frequently asked questions

**When was Superellipse founded?** In 1994.

**Where is Superellipse located?** In Mechelen, Belgium.

**What is Superellipse specialised in?** Brand strategy & positioning, Marketing strategy, Brand identity & design, Website strategy & UX, Branding, Digital product studio.

**How big is Superellipse?** Around 37 full-time equivalents (financial year 2025).

**Which sectors does Superellipse work for?** Industrie & productie, Retail & e-commerce, Sport & entertainment, Technologie & software, Zorg & farma.

**Who are the clients of Superellipse?** Among others Fairphone, Colruyt, Tomorrowland, Ontex, Samsonite, Niko, Kambukka, Moonbird.

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Factsheet published by IKAg. Figures from the annual accounts up to financial year 2025. Company data verified with the CBE on 2026-10-13. Canonical page: https://www.ikag.be/en/factsheets/achilles-design-product-design-engineering-en-branding-agency