Agency PolsIs it me, or is it the market?
The monthly panel of the Belgian agency market
You know how your month went. Not how everyone else's went.
That's what the Agency Pols is for. Every month agency owners give six figures about their own month. Together those become one figure for the market, and you get it back with your own score beside it. Ninety seconds of work.
The average of six axes, on a scale of 1 to 5. Three is neutral: no better and no worse than usual.
What you get back
Your six axes against the market
Red is your month, purple is the panel. Where the two diverge, it's you and not the market. That's usually the most interesting axis.
Where you sit among the others
One ruler with the whole panel on it and your dot in it. Not just the average but the spread too: sometimes the market mostly disagrees with itself.
Compared with agencies like yours
Switch to agencies of the same type or the same size. If that group is too small to keep anyone unrecognisable, the comparison falls back to the whole panel and we say so.
What it costs you
Six sliders. No open questions, no figures from your books, nothing to look up. The invitation arrives on the 25th and you can fill it in until the 5th.
This is what a question looks like
The six axes
The ground rules
Your answer stays inside the panel
We never show an individual answer, and no figure appears below 10 entries. Your comments stay with IKAg too.
It's a trade
Whoever gets the market figure gives one. Skip several months in a row and this screen closes until you take part again.
One email a month
No newsletter and no sales pitch. One click at the bottom of every email unsubscribes you.
Join in
Leave your work address and we'll send you an access link. If you're already on the panel, you land straight at the sliders.
We only keep your address to manage your access. The panel is for agency owners and directors.
The Agency Pols is an initiative by IKAg, the business consultant for marketing and agencies.