Question 1

Do we have to fire agencies?

Accepted Answer

Not necessarily. Often it's about clearer lanes and scopes, not fewer partners. Sometimes it is about consolidation - the data tells us which.

Question 2

What about rates and how the relationships are going?

Accepted Answer

That's our Agency evaluation & remuneration service - we often run it right after mapping the roster.

Question 3

Will our agencies know?

Accepted Answer

We work discreetly. How and when partners are involved is entirely your call.

Question 4

Can you also run a new pitch?

Accepted Answer

Yes - when a gap needs a new partner, that's our Agency selection service.