IKAg - The business consultant for marketing & agencies
Marketing & agency consultants

We know this industry from every side of the table.

IKAg is the business consultant for marketing and agencies in Belgium and the Netherlands. We help marketeers build the right marketing setup - and we help agencies grow, restructure and sell. One niche, known deeper and broader than anyone.

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PITCH EXPERTISE · SINCE 2008 · FORMERLY PITCHPOINT · 17 YEARS
Trusted by the brands you know
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Two worlds, one team

Which side of the table are you on?

Because we sit on both, we see the whole game. Pick your side - the advice is built for where you actually stand.

B For marketeers at brands & organizations

Build a marketing setup that wins.

  • Marketing organization & operating model
  • Agency ecosystem & roster
  • Agency evaluation & remuneration
  • Agency selection & pitches
Explore for brands A For agency founders & leaders

Grow, professionalize, or sell.

  • Leadership coaching & sounding board
  • Operations & restructuring
  • M&A, buy-side & sell-side
  • Agency valuation & shareholder mediation
Explore for agencies
For marketeers at brands & organizations

Four ways we put your marketing on solid ground.

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How it works
For agency founders & leaders

We've built, scaled and sold agencies. Now we help you.

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How it works
Methodology & proof

Opinions are cheap. We bring data.

Three proprietary tools, built over years in this one niche, turn our experience into something you can actually measure against.

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Map of Belgium: every heart is an agency in the PITCHPOD database Love, ethics, data - mapped.
Every heart is an agency in PITCHPOD. Explore the map
Why IKAg

We don't dabble in everything. We know one thing completely.

Marketing and agencies are our entire world. Because we live this niche end to end, we recognize the patterns long before they become problems - and we know exactly who to call.

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